Everycarlisted.com feedback

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Permalink Reply by Philip Zelinger on March 18, 2010 at 12:33pm

Hello again Angela,

I guess that your first post was missing your copy so you may want to delete it along with my other reply. LOL!

Yes, I know Every Car Listed very well and I highly recommend them. They have a free listing service to post your inventory which is a no brainer and their recent acquisition by The Super Pages.Com and Idearc suggests that they have the marketing power to draw site traffic to support their own S.E.O. as well as the individual dealer inventory posted on it. They present themselves as the first inventory based website to offer 100% video and that is another feature value that will certainly enhance your conversion ratio as well as your/their S.E.O. given Google's weighted value for video.

I interviewed their two start up principals, Dale Boone and Darrell Campbell, on my blog talk radio show -- Automotive Advertising Experts -- several times and you probably will learn a lot more about them and their unique business model by listening to them vs. the salesperson -- although they do delegate responsibilty to market ECL to the area Yellow Page representatives so I am sure that the rep is very knowledgable.

As far as alternate sites -- sure -- most third party inventory sites will offer extended S.E.O. linked back to the vehicle VIN, however the free posting narrows the field quite a bit. The best and newest comparable would be ronsmap which also offers free postings --- plus --- they also offer free leads! Of course that is a hard concept to grasp so you probably should visit their site to better understand how they monetize their business model but suffice it to say that they currently have 2,319,021 total vehicle posted on their site for free -- probably even including yours by the way -- and any leads sourced back to your vehicle and VIN will be forwarded to you for free shortly since they just went live with their beta site on March 01st. They don't offer the free videos -- yet -- but they do post them for free if you have them BUT, their S.E.O. enhancement is earned by their real time social networkling feature/function which is equally valued by consumers and weighted by Google.

Their claim to fame and key differentiator is represented by their additional market intelligence offered to supplement their free lead as well as their even more unique integration into the social networking communities -- check it out!

Frankly, my advice is to integrate with ECL and ronsmap for the free part from both and then track the exposure and quantify the R.O.I. vs. other lead providers and S.E.O. tools to determine if you should start writing any checks to either. Free makes the first decision easy. The hard part will be in determining the R.O.I. on the upgraded options for a fee and the amount of time and effort that you and your staff will have to add to that investment to convert the leads to sales.

Good luck with both and feel free to visit my automotive advertising portal - AdAgencyOnline.Net -- as well as our featured blog talk radio station -- WAAOL, All Automotive Advertising News All The Time -- to listen and learn about ECL as well as ronsmap since I also interviewed the founder of ronsmap.com, Ron Morrison, on my show and there is an encore presentation of our interview with him scheduled tomorrow at 12 noon EST.

Happy to help. After all, what are friends -- and ADM -- for!

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Permalink Reply by Angela Martin on March 18, 2010 at 1:24pm

I just spent some time on Ronsmap. Looks great. Thanks for the feedback and advise.

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Permalink Reply by Brian Pasch on March 18, 2010 at 2:03pm

Angela
How are they pricing the service?

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Permalink Reply by Angela Martin on March 18, 2010 at 2:09pm

Should i post that? Email me at angelam@feldmannimports.com

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Permalink Reply by Philip Zelinger on March 18, 2010 at 2:16pm

Hi Brian,

I can help with that! They only charge if the dealer wants to upgrade the free lead with addiitonal market and customer intelligence that the site gathers during their visit.

No contract, no obligation for the free listings and leads with the IP address, name and contact information like what is provided by existing lead sources, EVER-- but, if the dealer wants to know what other vehicles the customer is looking at and comparing to yours -- including the competing dealer and all of their product and price information -- as well as any similar vehicles that are for sale on the Internet in the geo-targeted area that the customer may have missed but is likely to find, and a social graph defining the networking leverage that the customer has with Face Book, etc.. to determine their W.O.M.O. quotient, Word Of Mouth Optimization, then there is a small monthly fee and lead cost.

They also have an "Ask-A-Friend / Tell-A-Friend" application -- vBack -- that a dealer can post on their listings to "push" their vehicle and dealer message into the customer's social networking community for the added S.E.O. promised by Google who weights the real time social media message sourced back to the dealer since they are referenced in the customer generated request for an opinion in a C2C manner within the social networking community vs. a B2C from the outside in by a dealer who may try to crash the party. Of course there will be a monthly fee for that but no additional charge per leads that it generates directly back to the dealer.

Hopefuly that answers your question, but if not -- visit their site or meet with us at The 8th Digital Dealer Conference at their booth and I will get you the details of their business model.

After al, what are friends for!

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Permalink Reply by Ron Morrison on March 18, 2010 at 5:00pm

Happy to answer the price question... but FIRST AND FOREMOST thank you for visiting ronsmap and thank you for your interest. We're so very excited to bring our consumer/dealer centric solution to market for you. Seriously thank you again!

As for pricing on ronsmap here it is (actually it's exactly as Phil described it):

1) to have all of your inventory on ronsmap and all of your photos, videos, etc. on ronsmap it's FREE! There is NO COST and NO CONTRACTS to sign. Simply contact your inventory mgmt company and request that they contact us and we'll begin posting all of your inventory for FREE. We syndicate your inventory to other free classifieds and free portals too ... all at no charge.

2) to receive basic leads (the very same leads that you get from AutoTrader, Cars, ECL, etc) are also FREE. There is NO COST and there are NO CONTRACTS to sign.

3) We do have an optional product for dealers that's called the SellersVantage. The SellersVantage is just that, it's a revolutionary new vantage point that empowers you and your dealership to understand and meet the needs of today's highly informed car buyers. The SellersVantage includes leads that are called IntelliLeads. IntelliLeads are comprised of intel-rich leads that include: comparatives - what your prospect is comparing you too or considering in their purchase. Specifically which vehicles, what price, what features etc. It also includes real-time-market-analytics that further empower you to communicate intelligently and make intelligent decisions/communications with your customers. How many vehicles are there like yours in the market and where's yours price according to the others in your market; an IntelliLead also includes a social-profile of your prospect. Identifying their receptivity and reach in a variety of social media platforms. The SellersVantage is optional - it's cost is $495/mo with no long-term contracts. IntelliLeads are $25/intelliLead.

Okay - I'm sounding like a salesperson online and that is simply just not cool! So, if you'd like more information please feel free to contact us at info@ronsmap.com or you can contact me directly at ronmorrison@ronsmap.com. If you're more comfortable with the telephone you can call me at the number in my contact profile in ADM.

Thanks again for taking the time to review ronsmap. We're in beta right now and your thoughts, comments, and suggestions are welcomed. (They'll always be actually!) Feel free to shoot any additional questions in this post and I'll be happy to answer them, and oh... please do tell a friend!

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