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Based on one of Jon's suggestions, this forum is being set up for the exchange, discussion and commentary in regards to email templates that either work, or do not work! I will start by uploading several examples of what I KNOW to be effective email templates based on years of experience and thousands of implementations.

Tags: -, Email, Paglia, Ralph, Share, Templates, The, Winners!

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OK, the First the email templates From amongst my massive collection are listed above... Here are 3 more winners!
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Here's a Few more good email templates... AND, a process map showing which template to use, and when.
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Hi Ralph,

My name is Josh Doherty and I just signed up for ADM this week. I like some of the templates on here. On your Internet lead Management Process Map you have some templates for no response. They are numbers E004-E010. I can't find numbers E005-E-010. Can you post them for me? I would greatly appreciate it.

Thanks,
Josh Doherty
and STill the winner of the most effective mid-range followup email.... after all these years and getting SO sick of seeing this email, it still gets more responses...
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Jonah,

I call one of these types of templates "The Big Goodbye". The overall problem is that you are providing the customer the opportunity that they may not of thought of or too easy of a way for them to turn you down. I know this has been around for a long time but it actually sends out the message to the consumer that you are done with them and want to know what to place on their tombstone.

It is better to provide them with postitive reasons to ocntinue to do business with you rather that how you want to stop the process. Unfortunately this particular email is sent out far too early in the process for most who use it. There is a science to templates and the first consideration must be the overall psychological effects of what we are sending out.

Most dealerships do not have a clue what they are realy saying to their customers, they have just been told these are the templates you should use by different vendors that have never sold cars in the first place. To be effective, templates must be designed to create a flow of information to the customer. The number one reason for templates to exist is to create opportunity for intial contact. After this is successful, only personal emails must follow to direct consumation of the sale.
Here's some phone scripts...
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Email messages offer a powerful way to influence individuals in your market much like advertising in the newspaper radio. Proper use of this communications channel is critical to the dealer’s success. By using information that is available through 3rg party sites the ISM can add value to the customer request. These messages have worked well to open a line of communication with the customer and typically move the interaction from email to phone conversation more quickly. See attached example of 3rd party evidence email messages used to validate the customer’s request. The second email template is built to offer choices of similar vehicles in stock. This example is an auto response that is produced within seconds of the request. Similar vehicles are extracted from the inventory modual and inserted into the email automatically based on logic write in the system. If you would like additional information on this I would be happy to discuss.
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This is GREAT! If we can keep it going, this forum could become a treasure trove of best practice email templates and phone scripts. Here's a few more...
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Here is a Lead Management Process Map with templates indexed by using their file ID numbers... Also a couple more useful, and editable automated response templates from my collection... The key is to use these documents as a starting point to develop customized templates for a specific dealership.
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Guest Survey template examples
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There are many ways you can use online advertising to drive increased volumes of "self-generated" leads... Just remember this, learning how to become a good angler and eating fresh, wild-caught fish (your own leads) is a heck of a lot better than buying week-old farm raised and slaughtered fish (3rd party leads) at a Safeway Supermarket (lead provider)... IT may not be for everyone, but those of us who have done will never go back to being totally reliant on lead providers. Click on the image below to learn more:

I would also recommend the Pasch Consulting Group. Brian has proven to master the SEO and SEM craft. www.paschconsulting.com

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