Dumb Stuff on Dealer Websites?

Have dealers ever really looked at their websites and all the stuff that is on these pages? ISMs, I know you are looking but are you seeing.

I'd like to hear from you about what content, buttons, functionality you think is dumb, not working properly, or items that need to be re-tweaked so they provide a better user experience.

This is your chance to let it all out, and rant about these things that really bug you.

Tags: dealer, design, experience, functionality, graphic, poor, sites, user, web

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Replies to This ADM Discussion

Permalink Reply by David Robertson on February 3, 2010 at 12:25pm: What really bugs me about my website is that our whole inventory is just an I-Frame. Making it almost impossible to link someone to a singular car without taking them completely off my website. I know the debate about dynamic URL's for inventory is still in full swing but at least the people that do have a URL to give someone when they want to look at a specific vehicle. I mean really, I have a website, but its really a border with somebody else's website in it.; ▶ Reply to This

Permalink Reply by Terrence Gordon on February 4, 2010 at 9:54am: David, an I-framed-in inventory solution is a not only a horrible user experience but terrible for SEO. The engines will not follow an I-frame. It's serious enough to consider a new solution.; ▶ Reply to This

Permalink Reply by David Robertson on February 8, 2010 at 8:41am: We've been working on solutions to our problem. Creating content rich pages on our website is our main goal right now. I had been pushing for a different provider for a long period of time but higher ups in our company are some of the original shareholders in the company that provides our website. Its a sticky situation but we are doing our best to get around it.; ▶ Reply to This

Permalink Reply by Rob Fontano on February 9, 2010 at 10:01am: This was the main reason I dumped reynolds web solutions and went with Dealer.com 4 years ago.; ▶ Reply to This

Permalink Reply by David Robertson on February 10, 2010 at 8:52am: I wish it was that easy....; ▶ Reply to This

Permalink Reply by Mike DeCecco on February 3, 2010 at 1:44pm: Love this one.....

www.teeterhonda.com

Worst I have seen in a while. I use it all the time... "Whatever you do... don't do this!"

Not only is it one of the worst websites I've ever seen, but that intro is just Hilarious!; ▶ Reply to This

Permalink Reply by Mark Dubis on February 4, 2010 at 7:46am: Yep, glad you pointed this out. The link to the specials page has no specials. Wow, how dumb is that!; ▶ Reply to This

Permalink Reply by Mitchell Brenner on February 9, 2010 at 9:13am: That is my favorite website of all time. It's so bad, it's good. Not for customers but to make me laugh anytime I'm frustrated.; ▶ Reply to This

Permalink Reply by Rob Fontano on February 9, 2010 at 10:03am: please tell me that was a Saturday Night Live Skit!; ▶ Reply to This

Permalink Reply by Susan Burgess on February 10, 2010 at 10:08am: OMG- that's a real business??!!!; ▶ Reply to This

Permalink Reply by Mark Dubis on February 4, 2010 at 9:29am: Is having the address of the dealership on the website important? Can you find the address on this site?

Toyota of York; ▶ Reply to This

Permalink Reply by Amanda J. Champion on February 5, 2010 at 3:39pm: From trial and errors over the past 5 years developing our website, one of our best practices that we found was to have each respective manager be responsible for their own department within our website. Each week we report to our General Manager on our respective departments together with what our immediate competition is doing well and poorly. We we surf other websites nationwide and we bring to the table on a weekly basis at a Manager's Meeting what we can do improve our Website. That is always a point on our weekly Manager's Meeting Agenda. It is definately continual growth in a very fast evolving industry. Since we have developed this process within the last 6 months it has really worked for us. Not that we are perfect, but we are definately better then we were and we will continue to improve. The worst is to have a specials section and not any specials, or listing print adds that are weeks old. That is just embarassing and I would write up any of my managers who were not keeping on task.; ▶ Reply to This

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