The other day I was receiving a demonstration on a new social media tool and the rep stated that Internet buyers do not want come in and buy a car they want to do the purchase online then offered examples of dealers using messenger services to have the paperwork signed. He offered a personal example of when he recently shopped for a lease payment and demanded the residual value and could not get it. (I don't even think he bought from the dealer that gave it to him) We need to use internet for what it is for Social Media is more customer retention and connections buyers have access to more information than ever so do not make up stories or treat them as if they are stupid. The salesman that gives some one a price before finding out what they prefer in a car is not giving that customer or the dealership the highest level of service. The Internet has not replaced the touch feel and excitement of owning a new car. I am new to my position and am trying to find new was to get our internet department to not take the path of least resistance. We do this everyday so the excitement may not be there for us but for the customer this is probably the second largest purchase they will make and if you do not like the car then the price really does not matter. The guy who will not talk to you without calculated to the penny payments is 10% of the buyers should you spend the majority of your time on that 10% to not make any money or put your time in the other 80% because 10% is going to come any way.
On another topic what does any one have any advice on a level of expectation out of an ISS daily phone completed/email?
I would appreciate any input to make our department better.