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Several reports in the past few days have addressed the issue of mobile shoppers and how they research, shop and buy.

Here are excerpts from two more:

1. Mobile's role as in-store influencer will be felt this holiday season

Mobile will influence 5.1 percent of in-store sales – or $36 billion – during the upcoming holiday season as shoppers use their smartphones to research products, compare prices and engage with various applications, according to a new report from Deloitte.

The report also says that retailers who welcome the smartphone shopper with mobile applications and Wi-Fi access will be better positioned to accelerate their in-store sales this holiday season. This is because Deloitte’s research also shows that shoppers who are armed with smartphones are 14 percent more likely to make a purchase in the store than those who do not use a smartphone as part of their in-store experience. “The consumer that is in a store shopping with a smartphone is not only more educated but is also more likely to buy in store.” “The big difference from last year is that most stores are wired for Wi-Fi now,” Ms. Paul said.

If you sell parts, accessories and apparel you're missing out on some serious incremental revenue.

2. Cars.com reported half of people who access its content are on a dealer lot.
Mobile Marketer 09.27.12
If you want information on a system that will generate incremental revenue for your dealership from all those mobile shoppers today call me at 571-235-6538 for details or email rgist@anproximitymarketing.com.

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