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Several reports in the past few days have addressed the issue of mobile shoppers and how they research, shop and buy.
Here are excerpts from two more:
Mobile will influence 5.1 percent of in-store sales – or $36 billion – during the upcoming holiday season as shoppers use their smartphones to research products, compare prices and engage with various applications, according to a new report from Deloitte.
The report also says that retailers who welcome the smartphone shopper with mobile applications and Wi-Fi access will be better positioned to accelerate their in-store sales this holiday season. This is because Deloitte’s research also shows that shoppers who are armed with smartphones are 14 percent more likely to make a purchase in the store than those who do not use a smartphone as part of their in-store experience. “The consumer that is in a store shopping with a smartphone is not only more educated but is also more likely to buy in store.” “The big difference from last year is that most stores are wired for Wi-Fi now,” Ms. Paul said.
If you sell parts, accessories and apparel you're missing out on some serious incremental revenue.