Automotive Marketing Professional Community for Car Dealers and their Managers
Several reports in the past few days have addressed the issue of mobile shoppers and how they research, shop and buy.
Here are excerpts from two more:
Mobile will influence 5.1 percent of in-store sales – or $36 billion – during the upcoming holiday season as shoppers use their smartphones to research products, compare prices and engage with various applications, according to a new report from Deloitte.
The report also says that retailers who welcome the smartphone shopper with mobile applications and Wi-Fi access will be better positioned to accelerate their in-store sales this holiday season. This is because Deloitte’s research also shows that shoppers who are armed with smartphones are 14 percent more likely to make a purchase in the store than those who do not use a smartphone as part of their in-store experience. “The consumer that is in a store shopping with a smartphone is not only more educated but is also more likely to buy in store.” “The big difference from last year is that most stores are wired for Wi-Fi now,” Ms. Paul said.
If you sell parts, accessories and apparel you're missing out on some serious incremental revenue.