Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
"The auto industry is going back to basics at the Detroit Auto Show this year. Car enthusiasts may be a little disappointed about the lack of flash and fantasy at this year's show, but car shoppers will appreciate the fact that automakers are showing off new versions of vehicles that they're actually likely to buy."
"The new Toyota Camry has the potential to breathe life into the slowing passenger car market. Many consumers have abandoned the segment for crossovers so this redesign needs to draw defectors back. This is a competitive segment with shrinking margins and consumer interest so Toyota needs to deliver a compelling product to protect their anchor product."
"When it comes to the trucks and SUVs debuting in Detroit, what's old is new again. Automakers are smartly taking advantage of the fact that car shoppers can't get enough trucks and SUVs right now and are freshening up old favorites. Given the current demand, this is a smart way to go to try and lure consumers to the dealership in what we expect will be a strong, but softening, year."
"It's not surprising that Donald Trump has set his sights on the auto industry to help draw attention to his pro-growth agenda. Even though automakers are global companies, dealers and manufacturing facilities are very much entwined in the fabric of local American communities. In 2016, just over 53 percent of vehicles sold at retail in the U.S. were manufactured here - 10.9 percent were produced in Japan, 10.5 percent in Canada and 10.1 percent in Mexico. While automakers will continue to make business decisions that are best for their bottom lines, it will be interesting to see how they continue to respond to this highly visible public pressure."
"And, while automakers are continuing to invest in EV technology, the upcoming CAFE target check in 2018 is likely on many an executive's mind. Market share of pure EVs continued to decline last year (.37 percent of all new car sales in the U.S. last year, down from .39 percent in 2015 and .41 percent in 2014), so if this slide continues and if the Trump administration gives car companies a reprieve on meeting the aggressive 2025 standards, the fervent push to develop the technology may start to slow."