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Are you advertising on Pandora? PCG Digital Marketing has recently become a reseller of Pandora; a very powerful way to reach in market shoppers on the Internet.
The first time I heard about Pandora advertising was from Dan Moore, who is now working with VinSolutions. Dan was definitely ahead of the market years ago!
Pandora offers very targeted audio, video, and banner advertising to users of their platform. The initial campaign results have been impressive, enough that I wanted to start a discussion on ADM.
In invite you to discuss your experience with Pandora. To truly maximize Pandora advertising, scripts, banners, videos and landing pages have to be carefully planned and tested. I do not recommend that dealers copy existing PPC banner ads or artwork that they use in newspaper for Pandra banners. It is a different strategy, especially since there are so many mobile users of Pandora.
So, if you have an experiences you want to share with Pandora, I invite you to join the discussion. My goal will be to illustrate the campaigns that worked and the campaigns that struggled to create a strong ROI, to improve our knowledge of this growing platform for advertising and branding.
If you are interested in advertising on Pandora, give Glenn Pasch a call at 732.450.8200.