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I am trying to find out what dealers were spending for online marketing and advertising from 1995-1998. NADA Data gives it to me from 2001-present, and I've located reports from 2000 (giving me 1999 numbers).

Does anybody have this? I'm working on a report about the growth of Internet spending by dealers and how this might relate to mobile going forward.

Tags: advertising, internet, mobile, spending

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@Rich - This may be a tough datapoint to capture since most dealer financial statements did not have GL codes set up for Internet related expenses during that 1995 to 1998 time period... This means that what was spent probably got lumped into either IT expense or Advertising expenses... If you went from the other end, by trying to find the suppliers and get their revenue numbers, you may get more information... But, back in those days we used many local self employed people to build dealer web sites and the rest of what was spent went primarily for buying leads from Autobytel, CarPoint and a handful of other Internet Lead Providers. What I do know was significant, from personal experience, is the money dealers spent on consulting and training to handle those leads.


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