Dataium Announces New ASI™ Awards
An ASI award recognizes and honors automotive manufacturers for producing vehicles most desired by the American consumer
Nashville, TN — Dataium, the largest aggregator of online automotive shopper behavior, today, announced its first annual ASI (Auto Shopper Intensity) Awards.
The awards are based on Dataium's ASI index, the automotive industry's only comprehensive forecast of consumer intent. Recognized by automotive executives as the industry's best indicator of near term future sales, the ASI is also used to evaluate the effectiveness of marketing campaigns, identify early changes in consumer trends, and predict the success of new model introductions.
The ASI Awards are derived from an analysis of 200 million shopping sessions, isolating those makes and models which have risen to the top of the ASI index. By measuring consumer shopper intensity for every model, Dataium is able to identify vehicles in 21 automotive segments most desired by the automotive consumer.
"Auto manufacturers work very hard to build products that attract consumer interest and to build a fan base among auto shoppers", stated Dataium CEO, Eric Brown. He added, "We are excited to highlight and recognize those manufacturers who have attained this level of consumer demand."
Jason Ezell, President of Dataium, also commented, "Great cars are built and sold every day, and lots of exceptional people work very hard to make that happen. It's a privilege for us to play a part in honoring those who do it well."
Award winners will be announced in early February and featured in Automotive News and other leading industry publications. Further, automotive marketers will also have access to a catalog of marketing, advertising, and showroom display material to promote their accomplishment and their vaunted position with the American consumer.
For more details on the ASI Awards, visit www.dataium.com/asi.
About Dataium, LLC Dataium is the largest aggregator of Internet automotive shopping activity. With its Cloud Intelligence® platform, the company collects, analyzes, and indexes billions of online automotive shopping events from over 20 million active auto shoppers monthly. The company supports cutting-edge data collection and reporting technology; VisiCogn® Knowledge Center, and is also known for its ASI™ index. For more information, visit www.dataium.com, email: firstname.lastname@example.org, or call 877-896-DATA (3282).
My questions for ADM Professional Community Members to consider and comment on are:
- Are these awards relevant to Car Dealers?
- Are they relevant to Car Companies and OEM?
- Can the ASI Award be used for a dealer's marketing purposes?