Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Does anyone have some feedback on a company that can create a custom iPhone app for a dealer group that allows people to book a service appointment, browse their inventory, apply for financing, etc.?
They have a dozen stores so the app would need to accomodate routing to each store properly.
I see many companies advertising iPhone apps but I wanted to get feedback from ADM members who have them up and running.
I am also interested to see if these iPad apps have helped increase online service appoint setting.
I have been working on a blog post about mobile apps and qr codes , and just posted it this morning. For the money and commitment with apps, I generally feel that dealers get a better bang for their buck with a mobile site and text marketing. If you are seriously considering developing an App, I would invest some time in researching long term consumer use and engagement. When speaking with an App developer, ask them for the actual user statistics of apps that they have done for other car dealers and not just the download numbers. As a number of studies have shown, download numbers do not prove use or adoption, which are the much more important. If the data proves out long term consumer use, then I would definitely employ an app.
Well, unless you are teamed up with www.specialtymobileapps.com, then they do all the heavy lifting with new devices and systems. Finding a company that "future proofs" the dealers investment is the key!
Does a mobile site work without internet connectivity...NO! Does and app? Yes
Do mobile sites download quickly to flash and other features? ...No! Does an app? Yes!
Over 59 billion apps developed since conception of the smart phone- The key is...Find a company that has built an app for dealers, by dealers!
As always...You get what you pay for!
For the world's only fully customizable, changeable, most robust dealer platform- visit www.specialtymobileapps.com
Jeff I'd like to see some of your usage stats for some of your dealer apps. That would as they say "seal the deal" and make me more of an app believer.
Also, I have to ask about what type of app functionality would a car dealer use that would work without mobile connectivity and help them with selling their products and services?
I just read your article, regarding the cost of App you really must visit this page. http://mobileapploader.com/myApp/AppsCategories1.aspx?tag=Automotive
Regarding functionality there is a comparison table on that page. Also if you would like to see some really data about iPhone Apps visit this page or give us a call 408 844 4696
Completely agree with Matt and Aloysius - mobile websites (with SMS alerts) are a much better solution that an app (with permitted notifications). The App-economy may only last another couple years until 4G makes the bandwidth worries of HTML5 obsolete. Furthermore:
1) One compelling reason for downloading dealers' Apps (and using them) is coupons. Dealers who offer coupons through their Apps are more likely to hold their customers' interest.
2) The best way to keep in touch with customers is by sending them Notifications with coupons and special announcements. This can't be done with WebApps.
To see an example, download the "Don Ayers Honda" App and check out the latest notifications they have sent. http://itunes.apple.com/us/app/don-ayres-honda/id379503839?mt=8
While reading your post, Stan, I concluded you have a BlackBerry; please correct me if I'm wrong.
Zvika @ www.MobileAppLoader.com
You are right why use a smart phone with a nice colorful screen when you can reduce the experience to the bare minimum of text messages of the previous decade. You can also email coupons or use snail mail or have have them print it out.
Bottom line - Apps the absolutely the BEST user experience to deliver coupons.