Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
We are looking to make a move within a week on a new CRM tool. It will be used across four to five rooftops in three states and five franchises. The two main focus' are accountability and long-term contact for the Sales Teams as well as equity mining. We have demo'd Dealerpeak, Vinsolutions, and ADP. We are currently on ADP for our DMS. We currently have Vin for inventory, ILM and website. Does anyone have feedback-good or bad-on CRM from Vin or ADP?
If you give me a call I can help guide your audit of possible choices.
If you need some help and advice feel free to message me or give me a call. I have used most CRM systems at one point or another. As a BDC/eCommerce director, trainer and consultant that helps dealers in that area I have an opinion about all of them. I have my list of top 5 and top 10. I also have my list of the bottom 5 as well. Automotive CRM is one of my specialties.
I personally haven't used VIN, but have seen their demos. I'm not familiar with Dealerpeak. We use ADP CRM and I don't like it. In terms of data mining it doesn't seem effective and to supplement it we've been using Auto Alert. I've been trying to use the tools we have to do more than just finding prospects by some criteria and sending a blast, but to fine tune the records for future campaigns so they grow in effectiveness. Right now the problem is my best data mining is in AA, but I have to export and perform a campaign via outlook and I'm unable to feed the results back into ADP CRM. This process is wrong on so many levels. I think I can solve this with another CRM, but we're in a contract. If you don't want a similar problem my advice is to not go with ADP.
Thanks for the insight! Is the data mining just too clunky in ADP or is it hard to actually send an email blast through their system? One of my main concerns is that ADP is server based-not web based-and that could cause major issues with delivery. When I started in the business 7 years ago, I was in a BDC that used LSI and it was horrible. I have an eerie feeling that some of the same concerns could happen with ADP.
Another question I hope you can help me with is the templates within ADP. When we demo'd last week they said that we would be building all of our own templates from scratch. What are your thoughts on the content capabilites of ADP?
Thank you so much Dave! Definitely good things to ask ADP about before moving forward with anything. If I found out how to effectively send bulk mail from their CRM, I'll let you know. :)