Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
5 questions about $5 Craigslist posting
With Craigslist now going to charge $5.00 per car ad posted how do you feel this will affect your business?
What do you plan to do to replace the lead volume that came from the free ads on Craigslist?
Will this change entice you to start using Craigslist again if you stopped because of the spammers who diluted the lead pool will be gone or maybe ramp up your advertising on Craigslist?
How much of a budget do you expect to set aside for your Craigslist advertising?
It looks like posting to Craigslist will be harder requiring another step because of the billing information needed. So, do you plan on using any ad management software for your Craigslist marketing or do you plan on attempting to manage everything manually via Craigslist?
I think this will also open the door to other classified sites that can generate quality traffic or leads for dealers at a lower ad cost than CL. Will be interesting to see how things evolve. With dealers now paying for each ad the issue of ad ghosting should go away.
Matthew Brown, the industry leading authority in Craigslist, would like to personally address your dealership on these matters and respond directly to questions dealers may have. Please join this upcoming webinar to discuss the Craigslist changes and what they mean for your dealership.
Looks like several updates have occurred on the craigslist FAQ: http://www.craigslist.org/about/ctd
Dealers who buy blocks of ads on Craigslist will be limiting the block purchase to one account, one section, and one market. No discounts for blocks purchased! Blocks do not expire. If rates ever go up your block is guaranteed at the previous rate like the forever stamps from the post office. Also, purchasing blocks will allow you to advertise without having to put in your payment information for each $5 ad and if you spend enough monthly with Craigslist you can apply to be invoiced monthly.
Do you think buying blocks of ads is very advantageous and if so how much do you think you will spend on your first block purchase?
Yes this changes everything..for the better. At Cargigi, we are posting updates all weekend on our new inteliPost Marketing solution for Craigslist. Here is a link to the blog page and details are released:
As you know this change gave everyone less then 2 weeks to "retool" for the new biz model. Being the largest posting service in the market, this took some time. The good news is everything is in place for Dec 3rd and by Monday a lll of the facts will be available for you to make the right choice moving forward.