Automotive Digital Marketing

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

I implemented a monthly newsletter for the dealership; now in its fourth 'issue', the open rate as well as the click-throughs have been steadily growing.  What is the value of the click throughs?  Do I follow-up with customers that have clicked through on inventory searches, etc?  Are they 'serviceable' leads?

Any feedback would be appreciated!


Views: 90

Reply to This

Replies to This ADM Discussion

It depends on what the user is clicking on and how many times they clicked on it.  If they clicked on an article about a family's car buying experience, its' probably not worthwhile to follow up on them no matter how many times they clicked through to it.

But if they clicked a link that was about your service pricing 3 or 4 times, they are probably considering getting service done soon.  In this case, decide what you want to do.  You can:

1. Send the user a targeted coupon for service. (this can be automated by many vendors)

2. Contact the user and maybe offer them an incentive to come in.


Great marketing that many (most?) dealers never implement. Based on my own shopping habits I may feel violated if I got a personal message about my click through. BUT I may not connect an "exclusive offer" a day or two later.

Be sure to have a 24/7 chat on your site and let people know in your newsletters


ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge


Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Top Automotive Marketing Forum Discussions

3. Understanding Customer Intent

Posted by Colin Forrest on September 22, 2017

4. Confirm and Cultivate Your HVA

Posted by Garry House on August 17, 2017

Share the Best Content w/AutoMarketing Community

© 2017   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service