Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Concerning Compete.com as a research tool...
I'm going to do a little buyer-side prospecting here and ask the ADM community if they, as automotive digital marketers, found value and reduced cost savings insights as a direct result of using Compete.com at a $500+ per month level for performing competitive intelligence and lead service provider intelligence research?
As an automotive digital marketer, I want to know how website shoppers are moving about the web. from organic search to dealership site, then to third party inventory listings, and from there to craigslist, yeda yada yada....onward ho. Yes I want to know how prospects move between mine and competitor websites, or contracted third party lead providers vs. candidate lead providers. After all who wouldn’t? Look out the window and we can watch car shoppers walk our lots then get into their car to drive down the street to walk the next lot of a competing dealer. But try doing that online. As an industry growing more involved in the digital space, piercing the fog of cyberspace to actually perceive the ebb and flow of shopper movement across the online marketspace makes sense.
With Compete.com it seems possible if you purchase high level plans and hire a competitive analyst or web analyst.
Has anyone on ADM used any of Compete.com's paid services and can justify the cost after having done so?
Example screenshot of Compete.com's Free Access leve. The "goodies" are held back for paid subscribers:
Plans are broken out by level. High-level plans offer more robust competetive intelligence services.