You know when I posted this particular “Hooters Photo Shoot” video I was a bit nervous about what the reaction would be. We are really “Jacked” that you all get it. I have been extremely committed to VSEO for some time now, but we are now absolutely, taking it into the stratosphere. We are using InTroubleZone productions to do our video work and Car Buyers Engine to run the campaign. Chuck Ardizone (Wholesaleman, formally Platinum Man) Has been working with us since we did our “World Record Used Car Reality Show” back in 2006 at Ft. Myers Toyota. O.k. enough with the plugs. Now at John Marazzi Nissan we put to good use some unused storage space, (it’s actually a huge room we called the bowling ally) and turned it into a full blown production studio with green screen, audio booth etc...and Had Chuck move his studio here. Very simply it’s tough for advertisers right now so giving a production company a brand ne studio in an otherwise spare storage room benefits both of us. We now can shoot a spot and have it on t.v, radio and online within 24 hours.
We know that when the dust settles there are going to be fewer dealers around, I've seen three long standing stores close in South West Florida in the past 8 months. While everyone else is saving that money they were spending on their internet budgets, we are flat out “Swinging the bat!” All I hear is how sales peoples commissions are being cut and inventory is stale. We are running a huge three month sales contest that sends the winner to one of three destinations for a week, like Atlantis, Orlando, Vegas. It may sound like I am bragging but my point is that it's only as dark as you let it be. Are only half the florescent light on in your showroom right now? Are really saving money or are you telling everyone that enters your store that you just haven’t gotten around to shutting off the rest of them yet? Quite frankly we're selling cars. Not like three years ago but we're the ones taking market share.
The revitalization of the automobile industry is going to come from the dealers that recognize this period as an opportunity and not Armageddon.
Come on gang "Swing the bat!" the sooner we do, the sooner your showrooms will again be buzzing with excitement and filled with "Superfreaks" and customers wanting to buy from you.