In the quest to create better images of vehicles, many dealerships are exploring different options. One question to ask is, am I using the right camera? The right camera will improve the quality of your images. The key is knowing what features will really benefit you.
Megapixles are probably the most talked about feature of any digital camera, and for taking pictures to put on your website, they are one of the least important. Your images are going to be viewed on a computer monitor, and the resolution of most monitors is under two megapixles. Any new camera you buy today will have enough resolution. Six or eight megapixles is more than you will ever need, but you will likely end up with more because camera companies keep increasing the megapixles since this is such a popular feature.
What is important is the lens of the camera. You want a camera that has a wide lens (24mm-28mm) and that closes by itself. The wider lens will allow you to get the entire car in the picture without having to stand so far back. This is very important if you are taking photographs in an indoor photo booth. A camera with a 35mm lens may require you to be 15 feet away while a 24mm lens will create a similar image from only 9 feet away.
The other important feature of the lens is that it must close and cover itself. Some cameras require you to place the lens cap over the lens when you are finished. This is fine in some conditions, but in a dealership the cap will likely get lost or not be used, resulting in a dirty lens and blurry pictures. Cameras that have a lens that closes into the body of the camera with an automatic cover will stay cleaner longer, and there are no parts to get lost.
Remember, great photographs are a big part of getting customers from the web to your lot.