That is GREAT! I believe the dealers who provide Cash For Clunkers information now, before the legislation is signed by the president, will be the dealers who will benefit the most before the funding is all used up!
While e-blasts are overused and underwhelming a good majority of the time, the minute this legislation is passed, dealers should consider reaching out to their existing customer base and educating them.
I'm a strong proponent of this bill - for the most part. I was blogging about this five months ago when Germany was finally releasing all of their new vehicle sales results as a nation after bringing aboard a similar program.
Great thinking, Mike. Microsites dedicated to this program, if optimized right, could bring in some major revenue.
I would say you are right Joe. We will be preparing a major effort with focus on customers who own a vehicle that qualifies. We would like more sales. The timing will be good for us as well if they launch it the first of July. Typically the start of the quarter is a little rough because we will take 100's of customers out of the market in the next 2 weeks. This will generate a lot of activity.
Hey, I agree we have to be going first.... Any ideas to share on marketing your dealership above others in your market.... I just bought several domain names to get started. We should share some ideas.
One of the most important things will be defining the vehicles in your customer base that qualify! Did anyone else get the email from Sandi Jerome yesterday with an offer for the database of vehicles that qualify? I emailed Sandi and it seems as if she has pur together a database of the over 8000 eligible vehicles. She is also going to be offering a service where a dealer can send her a spreadsheet of all the customers who have been in thier service department for the last three years...and she will send back a spreadsheet informing the dealer of which vehicles will qualify. Without this type of data I don't see how a dealer will be able to benefit to the fullest.
Sandi's website address is www.crsauto.com
There is also a large list on edmunds.com that shows qualifying vehicles based on the current information. The reviewed our database for just a range of year models and we have a large list that we will be able to work. The questions is how many of these people are still driving these vehicles?
The list at Edmunds is only a little over 1000 vehicles. What Edmunds does not do is break down the different models by engine...etc..So you could have a 1997 Audi A8 with a 4.2 Liter V8 that qualifies...but the Audi A8 with the 3.7 Liter does not. We need to make sure we don't get a customer in the door and find out they don't qualify cause we haven't done our due diligence. This is probably why Sandi Jerome's list has over 8000 vehicles?
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