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I have been contacted by a company called CarNow looking to get my dealers inventory data feeds for 'free' listings. I cannot find anything about the company and their website, www.carnow.com , is only a landing page right now.
Has anyone heard of or done business with CarNow?
Alan, I recommend using caution in allowing new startups access to your dealership's inventory... Too many times in the past we have seen companies leverage access to dealer inventory as a means of growing their business to the point where they then sell access to the consumer traffic that was built using your inventory, back to you for a fee.
Is it fair? Not really, but if we let entrepreneurs do this, can we hardly blame them for capitalizing on our own greed to get more market share? So, please use caution in allowing every dreamer with a scheme to change the way people buy cars to use your expensive investment in inventory to power their own dreams of auto industry marketing domination!