Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
We're a technology company that has developed a reputation management tool that simplifies the process of monitoring, collecting, and distributing online reviews and comments.
We've sold into dealers in our home geography, built metrics to prove the value with the above as well as SEO savings, and want to take it nationally. We were just at the Digital Dealer Show and that provided leads.
As dealers and dealership personnel, what is your recommended path to reach out and connect without being overbearing and annoying?
Thank you for reaching out the the ADM community, that is a great first start. You are entering a crowded market that include companies that have strong market reach and brand visibility. Companies with thousands of existing customers like Dealer.com, ADP/Cobalt, and Dominion Dealer Solutions all have reputation management and monitoring products.
On the independent level companies like eXteres have been early pioneers of Reputation Management monitoring, so what can you do? Market your product! Since so many dealers are struggling with their online reputation, another strategy is both welcome and could shake up the playing field. Just keep in mind that you are late to the game, so the product must significantly trump what others have offered dealers.
Dealers like to see successful case studies from other dealers, with real data and not hype. So I would suggest that you build a portfolio of respectable data and put together case studies to offer dealers. I would also suggest that your best customers suggest that your company present at an upcoming 20-Group meeting.
Leverage your happy customers as best as you can, they will influence more dealers than anything you can do alone. I hope this helps.
Thanks for the comment Brian. The fact that larger firms have products in the marketplace, BUT dealers are struggling with this very area is the reason we developed the product. Our strategy returns simplicity to the task and allows dealers to sell cars, not manage technology.
Does ADM offer marketing solutions to dealerships?
Your company can participate in the upcoming Spring or Fall conferences that allow for vendor booths which can connect you with dealers. The next shows are the Internet Battle Plan May 9-10th and the 2012 Automotive Boot Camp May 15-17th in Las Vegas.
In the Fall, ADM will be hosting a conference, details will be forthcoming, so you may want to invest at a booth and sponsorship at these shows that attract the type of dealers that would be interested in your product.