Automotive Digital Marketing

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Ok, I have never posted on here before, only read stuff.  But now I need some help.  We are extremely close to putting our BDC in the store, but my expertise (none) is limited what I have read and heard.  I plan on visiting a number of stores I know who are successful in this and I am also attending NADA and possibly Digital Dealer to get some more ideas-consultants, vendors etc.  This strategy worked very well for me last year as I brought in Dealer Socket as our CRM provider-WILDLY SUCCESSFUL!-But now we are truly ready for the next step, a BDC.  I would like some good ideas from sample job descriptions, pay plans etc. and I just can't seem to find them on here.  Can anyone help me find these things and offer some advice.  I am in no way an "internet guy."  I don't have video on my site yet because I don't know how to use my flip camera!  I can take pictures and tell my vendor how I want the site to look, but thats it.  I have a GREAT candidate that really has everything I am looking for, but I don't want to put him in and say-here it is-go for it, and provide him no direction.  My goal is to have him start right when the BDC goes into place so we both learn together.  I am the GSM at the store and unlike some other sales guys, I strongly support and try to actively learn about digital marketing and implement everything I can.  Its just too much for me to manage now though. If I really wanted it to be done right, then I need to put someone else in place.  I am also shopping for a consultant to assist us.  Any ideas?  Yes, you can contact me if you are one.  Thanks!

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There are quite a few BDC Manager job descriptions uploaded into ADM... Either use the Google search box in center or Showroom page, or go into Forums and Search for "Job Descriptions", there are also several examples of pay plans available as well...
Here you go, several BDC/ISM Job Descriptions in Word doc format and excel spreadsheets you can download and modify to make it reflect what your store wants to do:
Contact Leigh Koulouras at Dealer Product Services - before you go through the hassel and expense of an internal BDC they have an BDC that you can contract for that will work 24/7 fors for sales and service departments plus they have a full line of CRM products that all work together. Tell her I gave you her contact info.


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