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Thanks for your interest. To keep up with the times, texting seems to be a good choice for getting a response from an Internet customer. Here are a few examples of what I've tried. So far nothing is really generating a good response.
I'm using Google Voice for my texting service.
I start with the customer's name since my text number is unknown
I identify myself and the dealership
I ask a question to try to get the response.
I know that there is no magic bullet when it comes to selling, but I do want to increase my closing rate and I feel texting has a place in Internet sales. Has anyone found a text message that produces a reply from the consumer and could be worth calling a "best practice?"
Jason, Thanks for the input. I am implementing your suggestions into my process. Bill
If you wouldnt mind I would appreciate some feedback on a tool that our company created for doing just that. It is a two-way text, call, and group text web application that allows you to not use a dedicated number we provide, a smart call routing feature, as well as customized or template messages. It is called AutoReady.
A couple of the big dealers in town here in Baton Rouge are using it for service, but one is actually using it for their internet marketing as well.
Andy, I just watched a video that featured Acura of Baton Rouge and SMS for the service department. I implemented a similar process using Google Voice for a Ford Service Department several months ago. As far as I can see, using Google is very similar to what you are doing at AutoReady and you can even direct the Google Voice number to a specific service writer.
What my post is trying to accomplish is finding the best possible way to stimulate a response from customers who are in the market for a car purchase. Different from the service customer who needs the information, a buyer does not necessarily want to communicate with a sales person, which buyers demonstrate daily by not returning phone calls and emails. Really I am looking for ways to trigger response from buyers, which in turn allows the opportunity to build a rapport and set an appointment to visit the dealership.
I must say that your AutoReady service is very valuable and should be a must for service departments that have not implemented SMS as a real-time and convenient notification tool.