Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
I'm working on a whitepaper to assist car dealers in choosing a paid search strategy and management company to meet the needs of their marketing goals.
The whitepaper will discuss the various digital advertising strategies that dealers can implement: SEM, Display, Video, Pre-Roll, Retargeting, Behavioral Targeting, Facebook Advertising, etc. I would like to have the whitepaper ready to publish at NADA, so if ADM members can assist me, I would be grateful.
I will also be listing the companies that offer paid search management services to car dealers and compare/contrast their service offerings whenever possible to give dealers more insights on how to choose a company that fits their culture. ADM members who assist me will provide valuable data to create a vendor grid in the whitepaper that covers as many companies as possible who offer digital advertising services.
ADM members who are using a paid search management company are invited to email me directly at firstname.lastname@example.org to share the pros and cons of your current paid search provider.
Your email should answer a few questions:
I hope that all ADM members will help to make the whitepaper rich with dealer feedback. The whitepaper will be published on ADM so your feedback will be rewarded with a great resource/tool for your dealership.
Thanks for your anticipated assistance in this matter.
Brian Pasch, CEO
Have any results from this to share yet?
Matt, it seems that dealers were not interested in participating in this survey and whitepaper yet I think it is very vital to have a better picture of a service that is growing in spend each year.