Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
Out of respect for sites like ADM and others, I make it a point to keep the self promotion to a bare minimum. However, I am trying to explore new and cost effective methods of training for dealerships.
I am putting this post up for the purpose of getting feedback and thoughts of decision makers in automotive dealerships.
We all know that training and motivation in the dealership is very important. We also know that there are dealerships that sometimes lack training for various reasons (too expensive, can't find quality training, no time, etc...). We also know that it is difficult to keep the attention span of an average human for longer then 30-45 minutes. There might be a solution to for all of the above stated issues.
A website with training videos for all departments (sales, internet/bdc, digital marketing, finance, service, parts, management). The videos consist of powerful dealership best practices that can be implemented immediately. I am talking about closes (objections and rebuttals). I am also talking about powerful motivation videos that will fire up your staff. These are videos that are available for access at anytime. Some videos would feature a speaker while others would feature interactive content. These videos are anywhere from 10-20 minutes depending on the topic. There would be more content added monthly and quarterly. The best part is that these videos can be become a part of an employees daily and/or weekly requirement to better themselves. This a good reason to eliminate the excuse of how expensive training is and how there is no time for it. The training is at your fingertips and all at the click of a button. The information can played back as many times as needed. These videos can be used by management in meetings to role play and drill with the team. Eliminate the cost of an expensive consultant that will come in and speak for 8 hours only so that your team gets the information into one ear and out the other. The product is simple. The content is powerful. The content is always fresh. The best practices are always cutting edge. The instructors are true automotive and digital marketing professionals.
The Cost: So minimal that it can only improve the dealership's ROI. I am talking about $200 - 400 per month. An average trainer/consultant costs about $1,500 - $2,500 per day. I even worked for one that charges as much as $5,000 (even $6,000) per day. Here is a product with unlimited content and information for $2,400 - $4,800 per year. That is the gross profit of one decent car deal out of thousands per year.
My question to the community is this, if someone were to present a training product like this, would automotive dealers be interested in using something like this?
If not, what would be the reasons that you would not want such a cost effective but powerful product in your stores?
Also, what are some ideas that can make the concept of the product better?
Your input is highly appreciated. Thank you.