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I would like to share with you some things I am working on with one of my clients. This is something we started just two weeks ago and is moving along very nicely. Below are several ways we are using VIDEO with their INVENTORY:
As visitors browse through their inventory, they will see a VIDEO link on the specific vehicles that have videos: Real video walk-arounds are so much more engaging for the consumer than a slide show walk-around and also gives them the chance to introduce themselves and tell the consumer about the vehicle as if they were right there with them.
Once the person clicks on the vehicle, it displays the vehicle details, additional pictures and a video: Being able to not only view additional pictures once they click on the vehicle details page but in this example using VinSolutions inventory management system, they also have the video they created, upfront and center for the consumer to click and watch.
Create a YouTube account: Once they upload the pictures and video into VinSolutions, the videos are automatically sent to their YouTube account with the correct info, links and tags. Besides watching the videos, consumers can also Subscribe to their videos, read about the dealership and click directly to their website from their YouTube page.
Google Search Results: By having video walk-arounds of not only their USED vehicles but also their NEW vehicles, when people search for vehicles, their YouTube videos will not only show up in the organic search results with a thumbnail of the video for people to click on but it also displays the dealerships information.
.....once they click on their video, it takes them to this page:
Real Video walk arounds automatically sent to AutoTrader!
One of the other HUGE benefits of doing real video walk arounds is the capability of sending them to AutoTrader. Once you upload your video walk around using this system and special camera, the software takes care of the rest! It will automatically send your video to AutoTrader just like it does to YouTube! AutoTrader did a good job of displaying the video link on their site – it’s a tab right next to the Photos tab.
As of June of 2008, vehicles with video on AutoTrader get 15% more emails, 3% more map look ups, 15% more printable vehicle details and 20% more vehicle detail views.
Once the consumer clicks on the video tab, it displays the video controls so they can click on play, pause, stop, forward, rewind and a volume control: