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Dealership Employee Turnover Increases to 72 Percent Per Year by Steve at Automotive Ventures. Of the 3 true controllable expenses dealers have Advertising, Inventories, and Personnel, it is the "People" that represents the greatest challenge and the greatest opportunity for dealers.  The "Millennial” generation is projected to surpass the Baby Boom generation as the nation’s largest living generation according to the latest population forecast release of US Census Bureau.  Our industry will need to learn to speak to their "listening" and master how they "communicate." But do not underestimate their ability and desire to succeed.  This generation is not lazy.  On the contrary, the Millennials are the "NOW" generation.  They will work hard to get want they want and they do not want to wait 10 years to get it.  Is your training process and pay plans designed for the "NOW" generation. They seek mentors and coaches not "Drill Sergeants."  Are you still training with information overloaded video in some dark room or have you transformed into true OJT shadowing, role playing, and spot counseling.  Are you still standing on the tower talking down or are you on the floor talking through and with?

Tags: Expenses, Leadership, Millennials, Sales, Showroom, Training

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