Are all vehicle history reports created equal?
It's time to check it out! Often the one on one in the Automotive Digital world comes down to Cars.com vs. Autotrader.com. So let's get off of that topic and look at this one.
Vehicle history reports, just like multiple photos and pricing, have become a core component of on-line vehicle merchandising. Carfax has been the only game in town for years and done a great job in building their brand and making the used car buyer aware of this great tool (the vehicle history report)
and the inforrmation it provides. Being the only game in town has also allowed them to establish their pricing in a non-competitive field. Dealers have been playing and paying. Now, Autocheck, another player is emerging. How is the growing presence of Autocheck going to effect Carfax: their product, their service and their pricing?
How will consumers react? Will consumers accept an Autocheck VHR with the same confidence as a Carfax VHR? Are they now? Will Autocheck be able to penetrate Carfax's OEM market?
Does Autocheck perform for the dealer as well as Carfax in terms of intergration and marketing?
Is their customer service strong?
While we have been with Carfax for many years my group is now taking a closer look at these two providers. What's your take? Has anyone switched recntly from Carfax to Autocheck or vice a versa?
I look forward to your comments.