Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
Has the consumer perception of Apple product superiority over Windows based devices outlived reality?
I have been what most would describe as a "Power User" of BOTH Windows based PC's and Apple products since their introduction to consumers... In the 1980's. For the past 5 years I have used several I7 powered iMac's and Mac Pros including the old G5 workstations. My current iMac 27" is equipped with 16 GB of RAM and a 256 GB SSD drive for iOS, file storage is handled with an internal 2 TB HDD. My iMac is equipped with plenty of software including FinalCut Pro and the full Adobe CSS suite, MS Office for Mac among many other productivity apps.
At the same time, to the left on my wraparound desk, plugged into a docking station is an i7 based Windows laptop from Toshiba, equipped with only 4 GB of RAM but also operating Windows 7 from an SSD, although smaller than the iMac's iOS drive. I routinely switch from one machine to the other throughout the day. When the all too frequent Apple iOS pinwheel spins too long, I switch over to my Windows PC on an ultra wide monitor. This is one of many ways I optimize my productivity while waiting for the Apple iMac to finish a task. I do the same when the Windows PC shows the tumbling hourglass for too long.
Ten years ago my Windows based PC's always exceeded my Apple built machines for incidents requiring rebooting, or simply locking up and freezing, and repeatedly crashing on certain apps. Today my Apple based products, including iPhones, iPads, iMacs, Mac Pros, Time Machine NAS devices, etc. Crash, freeze up, dump apps in the middle of work, require rebooting and reinstallation of the iOS systems at a rate that is easily 300% or more of similar problems with my Windows based laptops, desktops, etc.
There are many features in both systems that I prefer over the other, which is why I use both. But the old "Brand Value Proposition" that Apple products simply work and do not give users as many problems as Windows based devices is simply untrue and as false as any other marketing hype that gains traction with the public and outlasts its reality for current offerings. For mission critical work, I am returning more and more to my Windows based devices because of their superior data reliability and reduced "Crashed and lost my work" incident levels compared to my iOS devices.
In some areas, such as large quantity file management, indexing, storage and retrieval the Windows OS is so far superior to the Apple iOS as to make consideration of the Apple devices for such tasks to be inconceivable when the Windows alternative is available. My conclusion is that at this time in the history of personal computing, Apple iOS based devices no longer enjoy a performance advantage over similar Windows based computing devices. The prevalence of an overwhelming consumer perception of superior Apple product reliability and ease of use has become the greatest falsehood of current personal computing mythology!