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Online video has come a long way. From posting home videos (like your baby’s first steps!) to streaming live events, video has evolved into a promotional powerhouse, gaining millions of views and influencing consumer behavior. With that, of course, the app world caught up with the video trend with both Google Play and Apple Store giving publishers the possibility to link or upload a promotion app video to drive more downloads.

References:
- Original http://blog.apps-builder.com/app-promotional-video/
- Professional Mobile app promotional video

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