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Has anyone out there heard of or know of anyone using a product called "Trade-in Relief" marketed by the Dodson Group? Looks like a marketing tool to get customers back to your lot and guarantee them up to $5000 in "upside-down" insurance. Any feedback would be appreciated.

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I'll attach the brochure and email when I get back to the office on Friday.
Merry Christmas Stan!
Here's the text of the brochure:
Trade-In Relief by IPP
Security for your trade. In an unsecure market.
Example 1:
• You purchase a 2008 SUV today for $40,000 on a 72 month loan
• You drive the SUV for 3 and a half years, and decide to trade-in
• Due to the continued high gas prices, the value of your SUV is not at all what it should be,
causing you to owe more than what NADA values the vehicle - you are upside down
• Trade In Relief by IPP pays you up to $5000* in funds towards your next vehicle purchase
$40,000 purchase price
0% loan for 72 months - $556 payment
Payoff at after 3.5 years - $19,744
NADA Value - $13,818 (lower than normal due to high gas prices)
Example 2:
• You purchase a 2008 Import Sedan on a 60 month loan
• You drive the Import Sedan for 3 years, and decide to trade-in
• Due to the increase of Hybrid Vehicles, your Import Sedan did not hold it’s value and you find yourself
owing more than what it is worth.
• Even an Import Sedan, a vehicle that seems to always have a high trade-in value can be affected by the
current market and economy.
$29,900 purchase price
7% loan for 60 months - $592 payment
Payoff at after 3 years - $13,223
NADA Value - $9,298 (lower than expected due to increase of Hybrid Vehicles)
Trade In Relief
$5,000
Trade In Relief
$3,925
Trade-In Relief by IPP
Security for your trade. In an unsecure market.
Example 1:
• You purchase a 2008 SUV today for $40,000 on a 72 month loan
• You drive the SUV for 3 and a half years, and decide to trade-in
• Due to the continued high gas prices, the value of your SUV is not at all what it should be,
causing you to owe more than what NADA values the vehicle - you are upside down
• Trade In Relief by IPP pays you up to $5000* in funds towards your next vehicle purchase
$40,000 purchase price
0% loan for 72 months - $556 payment
Payoff at after 3.5 years - $19,744
NADA Value - $13,818 (lower than normal due to high gas prices)
Example 2:
• You purchase a 2008 Import Sedan on a 60 month loan
• You drive the Import Sedan for 3 years, and decide to trade-in
• Due to the increase of Hybrid Vehicles, your Import Sedan did not hold it’s value and you find yourself
owing more than what it is worth.
• Even an Import Sedan, a vehicle that seems to always have a high trade-in value can be affected by the
current market and economy.
$29,900 purchase price
7% loan for 60 months - $592 payment
Payoff at after 3 years - $13,223
NADA Value - $9,298 (lower than expected due to increase of Hybrid Vehicles)
Trade In Relief
$5,000
Trade In Relief
$3,925
How it works:


Include Trade-In Relief by IPP
as part of your new vehicle
monthly payment

Enjoy your car and make at
least half of your scheduled
payments

When you come back to trade,
and the used car market has
declined, causing you to owe
more than what your vehicle is
worth, or you are “upside
down”

Trade-In Relief provides up to
$5000* in assistance for down
payment on your next vehicle
purchase

Trade-In Relief by IPP Trade-In Relief by IPP
Security for your trade. In an unsecure market.

Trade-In Relief pays up to $5000* should you unexpectedly owe
more than what your vehicle is worth when your trade in your
car.

Trade-In Relief provides up to $5000* in protection againstunforeseen changes in the marketplace.

There are many circumstances beyond your control that can affect the
trade-in market, affecting the value of your car and causing negative equity:

-hybrid vehicles
-the price of gasoline
-incentives and rebates
-interest rates
-foreclosures
-unemployment
-the time of year you trade-in
-the city you live in
-the price of oil
-supply and demand for vehicles
-the election
Everyday, factors beyond your control can cause your vehicle
to lose value. Protect yourself for the future, today!

*Certain terms and conditions apply. Please see terms and conditions for full details
Here is the email:
From: Chip Thompson [mailto:cthompson@dealermarketplace.com]
Sent: Tuesday, December 16, 2008 10:10 AM
To: Chip Thompson
Subject: New Dealer Market Place Offering - Trade In Relief 12-16-08



Dealer Market Place Members,



Given current economic conditions we are excited to offer a product that helps your customers to guard against being upside down on the next vehicle they purchase from you.



Security for your trade. In an unsecure market.



There are many circumstances beyond your control that can affect the trade-in market, affecting the value of your car and causing negative equity.



Trade-In Relief pays up to $5000* should you unexpectedly owe more than what your vehicle is worth when your trade in your car.



Protect yourself for the future, today!



Contact Jeff Dodson at 616-871-0744 or jdodson@dodson-group.com for additional information and remember to identify yourself as a Dealer Market Place Member and ask for Dealer Market Place pricing. Additionally, we have attached a *brochure for your review.



Thank you for your continued support,



Chip



Chip Thompson

Dealer Market Place

(704) 663-3390

(704) 663-3395 fax

(704) 400-9635 cell

www.DealerMarketPlace.com



Jeff Dodson

Dodson Group

www.dodson-group.com

616-871-0744

616-871-0745 Fax

616-291-1727 Cell

jdodson@dodson-group.com
We do this in Las Vegas. Your car's worth less than you owe? No problem...Call Tiny Malone! I send a few of my guys over there and have them steal your car and burn it in the desert. You bought that GAP insurance right? ;-)
Tiny, but what do you charge. These guys do it really cheap.
Hey...I am an absolute whore for Cajun food! This can be handled cheap!! ;-)
Hey Dwayne,

You do realize that taken out of context that your replies will earn you 5-10 in a state institution - right? Anyway, just be sure to forward me your clients if they put you away for Insurance fraud!

Now, back to the initial question you asked. The "ad guy" in me was amused by the amount of "copy" that you posted that was instantly negated by the only line that really mattered but was not included:

*Certain terms and conditions apply. Please see terms and conditions for full details

I will rely on 25+ years as an auto dealer and ten as an automotive advertising agency to suugest that a couple of key issues likely apply and/or should be considered when evaluating this product:

1) Is it considered an "insurance policy"
2) Where does it position in regards to to the lending institutions - above or below the financeable line
3) If it is an insurance policy - with who and what is their track record
4) The most obvious - what are the terms and conditions

My expectation is that the "loop holes" will undoubtedly create a limited value to the consumer vs. the exposure that may be assigned to the dealer - both ethically and legaly - before and after the sale!

Remember, leasing ended for a reason. There are no odds on betting for resale values which would have to exceed market expectations for any "legitimate" insurance policy to be cost effective Obviously I could be wrong - but I don't think so! .
Phillip,
I am in no way recommending this product. It got emailed to me by our comptroller. I was just wondering if anyone had heard anything about these guys. I think they may be related to Tiny!! LOL. Just kidding. Please don't send Guido or Tony after me!
Hey Dwayne,

I assumed as much. The one nice thing about ADM is that ususally someone knows something about everything so I am sure some real world experience will surface. Of course if you post the "disclaimer" and someone answers the questions I posed I should be able to "back track" the value for all of us.

One true test is to see if the principals of the product reply to my reply - but I doubt it!

Oh yeah, I would be more concerned about the feds if you keep referencing Guido and the bunch!
" Of course if you post the "disclaimer" ".
Yea, therein lies the problem. I posted all of the information that I got.
Just call them and have them forward it to you - US! Now I am curious! Another thought would be to Google them and-or check with the AG or Insurance Commission in your area and ask for some dealer references. Something sounds fishy! But, I could be wrong!
Hello Gentlemen,
I just ran across your dicussions about my product, Trade-In Relief. It is a real product that is available now. Currently can be sold on line 1. We are approved to do bussiness in all 50 states by our ins. company and we are working on getting this approved to be put on line 5. I would love to answer any questions about our product or help you to get started selling it.

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