Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
January 31, 2012 10:20 ET
Best-of-Breed Live Chat and Targeted Incentive Technologies Combine to Drive Qualified Showroom Visits and Conversions
NEW YORK, NY--(Marketwire - Jan 31, 2012) - Today, two leading technology providers in the automotive marketing industry, ActivEngage and HookLogic, announced a strategic alliance combining the companies' live chat and targeted incentive technologies into a comprehensive solution for automotive dealers. The integrated solution, designed to drive the highest quality leads into local dealerships, will become available immediately to ActivEngage and HookLogic's current customers and partners, including Hyundai of St Augustine, DCH, Apple Auto, Acton Toyota, Suzuki of Wichita and Hendrick Chevrolet.
ActivEngage's live chat technology enables dealers to gain valuable, real-time business intelligence and shopper insights, such as geo-location and shopping history, to better meet customer needs and drive intelligent, guided, helpful conversations that turn website traffic into targeted leads. HookLogic's AutoHook solutions provide dealers with an advanced platform for managing the delivery of time-sensitive, high-value incentives that can only be redeemed in-store, turning qualified leads into showroom visits and test drives. The strategic alliance between the two companies brings a first-of-its-kind, fully integrated solution that combines the best of both technologies for automotive dealers and marketers.
"Online leads are only good for dealers when they walk into the showroom for a test drive, where sales reps can work their magic," said Ted Rubin, co-founder and president of ActivEngage. "Live chat and targeted incentives are both, on their own, huge opportunities for dealers because they allow sales teams to shine and provide strong online-offline strategies to get online shoppers into local dealerships. It was a natural fit with HookLogic, and we truly believe that one plus one equals ten in this partnership."
Dealers who implement ActivEngage's flexible live chat implementations on their websites turn, on average, eight out of 10 conversations into qualified leads and gain granular insights into what individual shoppers are in market to buy. Dealers leveraging in the integrated solution are now able to target those shoppers with the highest purchase intent into local dealerships with targeted incentives through HookLogic. HookLogic's Lead-to-Show solution typically results in close rates as high as 38 percent, and a cost per incremental vehicle sale as low as $80.
"ActivEngage had an impressive reputation among the dealers we were already working with, and we recognize they are a true leader in live chat technology," said David Metter, president of automotive for HookLogic. "We look forward to a successful partnership and driving unprecedented results for our combined clients."
For more information, visit: http://www.activengage.com.
About ActivEngage: (www.ActivEngage.com) ActivEngage's proprietary business intelligence helps automotive dealers meet the needs of shoppers by providing dealerships easy to use, powerful website tools. Advanced live chat services let dealers identify, initiate interaction and communicate with website visitors in real-time. The essential person-to-person Meet & Greet that dealers require at the physical showroom is now possible on the dealership website through ActivEngage. This proactive website engagement decreases abandonment rates, and increases website lead generation with the thousands of visitors the average dealership receives each month. ActivEngage provides the edge that dealerships need to engage more customers who browse for information because it starts building a personal relationship with shoppers from the moment they hit the website. ActivEngage offers three tiers of service to ensure that all website visitors' experiences are enjoyable and uncomplicated, thereby increasing the value of dealership websites through better lead generation.
About HookLogic's Incentive Solutions for the Auto Industry HookLogic powers targeted incentive programs that drive in-market shoppers to auto dealerships and other lead-driven businesses. HookLogic solutions are easily implemented, work with nearly any marketing medium and enable end-to-end reporting and optimization. Headquartered in New York City, the company has offices in Ann Arbor, MI, Atlanta, GA and Manchester, UK. Clients include MileOne Automotive, Germain Motor Cars, Suburban Collection, Acton Toyota, and AutoTrader.com. Learn more at www.leadtoshow.com.