Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
ACCESS TO YOUR DMS
It’s No Huge Secret that I Dislike Vendors Having Access to a Dealership’s DMS Computers. The majority of Companies Rooting Around in the Dealers DMS are Stealing Your Customer Data, Transaction Data, and even Financial Data.
Let’s Face it, Most Vendors Accessing the Dealership’s Computers are Up To No Good. What They are Doing Betrays the Dealers and The Customers that Buy the Cars Thinking Their Data and Information are Secure. Nobody I know told Us, Hey I’m Buying a Car from You, Would You Please Give All My Personal Identity Information to Edmunds, Or to JD Power, or any Jack-Wagon that you Do Business With. NOPE: It’s a Crime That We Allow So Many Vendors Who Have Proven Evil Intent to Raid Our Customer Data.
BUT: On the Other Hand… There are Some Vendors That Have a Legitimate Need to Access The Dealership DMS to Perform Services the Dealership Wants and Needs. Here’s Where it Gets Crazy. Our DMS Providers are Supposed to Be Serving US the Dealer-Customers, Right? BUT: What is Happening in Reality is that Some of Them are Charging Vendors Exorbitant High-High-High Fees to Access Your Information – That You Gave Them Permission to Access Because you need Their Services.
The Reason Some of These DMS Companies Are Raping the Other Vendors with These High Fees for Access, So They Can try to Sell the Dealerships Their Own INFERIOR Services. In other words, For Example, Nearly HALF of What Some Dealers are Paying for Their CRM Providers Is to Cover the Outlandishly High Fees the DMS Company is Holding Up for Your CRM to Gain Access. This is a Thinly Veiled Attempt for the DMS Provider to make you Buy Their Bullshit Poor Quality CRM in Some Cases By Driving Up the Other Guy’s Costs.
I Am Totally Against Most Vendors That Want DMS Access for Reasons That Do Not Benefit The Dealers if all They Are Doing is Stealing Data. BUT, I Am Even More Against any DMS provider that Hires More Attorneys Than They have programmers on Staff. #AlphaDawg