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For those of us still recovering from NADA 2010 the best ways of getting to Orlando, Florida for the 8th Digital Dealer Conference and Exposition is still fresh in our memory! With the Digital Dealer Conference series having become somewhat of a cult event classic, the question arises as to how it can continue to evolve into something that continues to deliver what has driven many of us to go every time one thing I am curious about is how many ADM members have been to more than one Digital Dealer Conference. How many Digital Dealers have you been to?

I have been to all 8 Digital Dealer Conferences, but I often wonder if that means I am a slow learner or just have too much free time on my hands...(NOT!) Neither is the case. The fact is that out of the 7 previous Digital Dealer Conference that I have attended, all 7 of them have delivered the goods for me. When I worked at Courtesy Chevrolet, the insights and knowledge that the 3 managers on my team picked up at 1st Digital Dealer Conference and the 2nd Digital Dealer Conference were a critical part of the inspiration we achieved that fired me and my team up to organize and operate one of the most successful Internet Sales Departments in the car business, before or since! 

In fact, there was a general session presentation at the 1st Digital Dealer Conference by Dennis Galbraith from J.D. Power and Associates that helped my team realize in the flash of a PowerPoint slide that we had an additional 1,500 used car sales a year sitting right in front of us, that we had never previously realized. Prior to that first Digital Dealer Conference, we did not know how much we did not know!

So besides how many (if any), previous Digital Dealer Conferences you have attended, if you HAVE been to a Digital Dealer Conference please leave a comment below describing what you have gotten out of any Digital Dealer Conferences you have attended, what it will take to keep this classic conference event on your list of events to attend... 

And most importantly, what would you like to get, bring back to your dealership or see come out of the 8th Digital Dealer Conference and Exposition in Orlando starting on April 20 and finishing on April 22, 2010?

From The Digital Dealer Conference Chairman, Mike Roscoe:

The 8th Digital Dealer Conference and Exposition will be held at the Rosen Shingle Creek Resort, April 20th-22nd, 2010 in Orlando, Florida. The last conference in Nashville in October drew over 540 dealership attendees and featured 46 exhibitors in over 60 booths spaces. Combined, the last two Digital Dealer Conferences drew just under 1,000 registered dealers, GMs, Internet Sales Managers, e-Commerce Directors and BDC/CRM Managers, and every one of them was there to learn more about Internet and technology-related issues, both from speakers and from exhibitors.

We expect 50 to 60 exhibitors and are once again expecting over 500 dealership attendees in Orlando this Spring. We’ve done seven of these now and have found the perfect balance of fulfilling both attendees’ and exhibitors/sponsors’ goals. There simply is no comparison or better value for your tight marketing/trade show dollars.

The speaking program will be heavy with practitioners who are having great success in their markets. We are bringing in speakers from outside the industry to help forward–thinking dealerships stay ahead of the curve. Once again, a half-day “newbie” class will be held before the program even starts so anyone new to this side of the business (including dealers themselves) can get up to speed quickly and get the most out of the two days of powerful sessions presented. And the super-successful Peer Networking Roundtables are going to take place immediately before the conference begins and immediately after it ends.

The exhibit hall is where all dining, break and social functions will be held with a single room big enough for 100 exhibit booths and over 1,000 attendees. Our focus is on getting maximum impact for our exhibitors by having the attendees in the exhibit hall for extended periods at breakfast, lunch and the evening receptions. And every one of them is a prospect for your company’s products and services…that’s why they are there. Plus we're ending the evening receptions earlier than in the past to allow you sufficient time to entertain customers and prospects. The Rosen Shingle Creek is a self-contained resort, with multiple options on-site for wining and dining clients and prospects.

Sponsorship opportunities abound, with multiple levels of sponsorship and opportunities to host private functions in conjunction with the show. Title sponsor, Leadership sponsor, Program sponsor, Track sponsor, Affiliated sponsor, food/beverage sponsor…sponsorship opportunities for virtually every size budget. There are opportunities for every size company to show you’re a “player” in the industry. 


Digital Dealer Conference at the Rosen Shingle Creek Hotel

A block of rooms has been reserved at the Rosen Shingle Creek at the negotiated rate of $149.00. When calling for reservations, ask for the Dealer Communications' block to get the discount. Rooms are available on a first-come-first-serve basis. The toll free number for reservations at Rosen Shingle Creek is 866-996-6338 (ask for Dealer Communications block)

Rosen Shingle Creek in Orlando is situated on 230 acres of lush landscape and is Central Florida’s newest and most luxurious meeting destination. The history of Shingle Creek reveals the captivating tale of how its majestic cypress trees provided some much needed shelter for early settlers and their homes. Today, our stunning grand lobby welcomes you into a world of lavish choices, complete with luxury accommodations, enticing restaurants and a championship golf course.

You’ll find everything from the Orange County Convention Center, Universal Orlando® Resort, SeaWorld® Adventure Park, Walt Disney World® to a variety of other Orlando Florida attractions nearby. And because we are conveniently located just off of Universal Boulevard, Orlando’s meetings, conventions, and popular attractions are all within reach.


Early Bird 
(Before March 5)
Before April. 16th.
Dealership Personnel 
AAISP Member*
Dealership Personnel 
non AAISP Member
Allied Industry


Join AAISP for FREE save $100

* Membership can be obtained for FREE to all qualifying dealership personnel, courtesy of Auto USA. To join simply go to, click on "Membership". Auto USA Sponsor Code can be found under "Sponsor Code" on AAISP we....

PREMCOR, Inc., our program registration partner, is providing the online registration for this Conference & Exposition. Therefore, when paying via credit card, the charge for your registration will show a charge to PREMCOR, Inc., Marble Hill, Georgia. All on-line transactions are secure.

By registering you are hereby authorizing PREMCOR, Inc. to charge your credit card for the registration fee.

You will receive an E-mail confirmation confirming payment and registration information, including an ID number. When agenda and sessions are finalized you will receive an E-mail instructing you to return to the registration site and select your choices. You must have your ID Number to select your sessions.


There will be a cancellation fee of $50 if anyone cancels up to 60 days pre event, 50% of registration if cancelling between 60 and 30 days pre event, and 100% of registration fee if cancelling inside of 30 days pre event.




Greg Noonan

Greg Noonan

Liz Birch

Jan Cobb

Richard Holley

Tags: 8th Digital Dealer, 8th Digital Dealer Conference, Automotive Conference, Car Dealer, Digital Dealer, automotive, dealer, digital

Views: 173

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Seven used to be my lucky number, but now I guess that eight will take over the title as I - like Ralph - prepare for my eigth succesful Digital Dealer Conference. The ability to take virtual relationships earned on sites like ADM into the real world may be too obvious to list as my primary reason to attend the Digital Dealer Conference(s) but given my preference to only do business with friends it is a major consideration for me. Car guys/gals, and automotive advertising guys/gals, live in a very competitive world but I believe that a rising tide floats all boats and the leverage of shared knowledge and experience benefits everyone that contributes to the pool. The 8th Digital Dealer Conference is another in a series of opportunities to share best practices and for me to listen and learn so that I can presume to teach.

After all, what are friends for!

On a more commercial level, Ad Agency Online will be launching several products represented by new and old vendor clients at the conference including, DealerMouth.Com, GetAutoAppraise.Com and promoting expanded platforms for other clients including SiSTeR Technologies, Argistics, DealMaker.Com ... and the list goes on. The point is that the targeted audience of auto dealers and automotive advertising agencies that "get it" that attend the DD conferences represent the low hanging fruit to people like me -- and my fellow ADM members -- that earn a living building the virtual showrooms that represent the future of our beloved auto industry.

On a personal note, I have always enjoyed giving back in my sessions at the Digital Dealer Conference and hopefully -- if Mike approves my submission - I will be conducting a session titled "Consumers Own The Auto Dealership Of Tomorrow --Today, So Get To Know Your New Boss!" Monetizing social networking depends on putting your customers to work for you with C2C marketing to social networking communities from the inside out vs. old school B2C marketing from the outside in. I plan to share new technologies and best practices to leverage your existing resources -- like your sales staff and past,present and pending customers -- to stretch your advertising budget and increase your top of the mind awareness to potential customers on the World Wide Web. I would explain in more detail but I guess that you will have to attend the conference to learn more!

Me and mine are happy to help you and yours there and then since, after all -- what are friends for!

PS: For you regulars who have enjoyed Ad Agency Onlines' previous Pre-Conference parties to launch a new bleeding edge solution, this year should hit new levels of food, fun and friends! We plan a party on Monday Night, April 19th between 8PM and 10PM, at the restaurant in the resort and if you are reading this post -- you are invited! See you in Orlando, again!!


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