3 Year PPC Agreement are you on crack?

Replies to This ADM Discussion

InfluencerPermalink Reply by James Klaus on June 19, 2014 at 1:02pm

Micah,

Yes you would have to be on crack to sign a 3 year on PPC!!!!

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InfluencerPermalink Reply by James Klaus on June 20, 2014 at 8:53am

All of the above.  They must share!  Micah please do not present 3 year ppc contracts to customer.

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Permalink Reply by 0dfkb512gdefm on June 19, 2014 at 9:55pm

Call the vendor out, ADM needs to know!

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Permalink Reply by 0dfkb512gdefm on June 20, 2014 at 9:04am

I see nothing wrong with a 3 year agreement, but you better be a ass kicking company!

Micah, I would hire you on a 3 year agreement if I was a GM! 

I would like to know the name of the company to do some research:)

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InfluencerPermalink Reply by Ray Bulaclac on June 20, 2014 at 4:07pm

There's a difference between commitment to a strong service and getting locked into something that may or may not deliver. Commitment has nothing to do with getting locked in. It's about forming a partnership based upon mutual trust between vendor and dealer. The vendor trusts that the dealer won't cancel if they're delivering results and the dealer trusts that the vendor won't suck. This is why month-to-month is the best way to go.

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Permalink Reply by 0dfkb512gdefm on June 20, 2014 at 4:12pm

Like I said, the best of the best will get that kind of agreement!

Not to many Michael Jordan digital marketers out there:)

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Permalink Reply by Big Tom LaPointe on June 21, 2014 at 11:48am

Three months makes sense...6 months, maybe. The tech world can completely transform in 1-2 years. Companies get bought, economies crash, new technologies emerge. God bless the company that landed those deals. Negative reviews could ultimately bite them in the butt down the road.

Our CarChat24 commitment is 60 days - keeps us on our toes and the dealers know we are hell-bent to help them sell more cars

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Permalink Reply by 0dfkb512gdefm on June 21, 2014 at 9:14pm

I know of one we cracked the code on. I wonder if this is the Miller Ad Agency?

They pop a few home runs with long contracts and sub out most of the work.

Big time overcharges with subpar results!

 

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Permalink Reply by Mike Warwick on June 29, 2014 at 7:15pm

If I ever signed a 3 year commitment, my CFO would have me sent for a mental health evaluation.

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Permalink Reply by Timothy Martell on July 16, 2014 at 12:32pm

Wikimotive - No contracts, no commitments - Just Results. 

Our slogan really says all that needs to be said...

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InfluencerPermalink Reply by Ashley Meyers on July 18, 2014 at 11:59am

I do a lot of consulting and marketing with car dealers here in southern California and everything is month to month. I even tell my clients they don't have to pay me if I'm not delivering real results.

Honestly, it's much easier just doing good work than having to jump on a call every month and rationalize your bill.

I'm frankly surprised any marketing company would even purpose such a thing.

Is it possible you mis-read it or it was a typo and it was really 3 months? I can see a company wanting to get a 3 month commitment as some things do take time to ramp.

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InfluencerPermalink Reply by Robert Ehrbar on July 28, 2014 at 1:51pm

Out of any of the automotive marketing segments, my experience has been that most PPC providers generally oversell what they can do for you, and rarely deliver 100% on their promises. THREE YEARS IS INSANE.

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