Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

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This three-day certification course is designed for serious automotive marketing professionals who will spend a majority of their time focused on online marketing for the dealership. The learning modules will include hands-on training with the tools of the trade including Google Analytics, Google Webmaster Tools, Google AdWords, Google My Business, Website CMS Editors, CRM software, and specialized software for marketing ROI tracking.

Attendees will leave the course with the checklists, tools, strategies, and KPIs that they need to increase the benefits to the dealership created by this role.

Course Curriculum

Day 1

The Role of Offline & Online Marketing and Its Influence On The Shopper's Journey
Creating a Serious Online Review Strategy For Your Dealership
Defining The New Marketing KPIs For Reporting & Vendor Management
Vehicle Merchandising, Pricing, Syndication, and Sales Strategies

Day 2

Mastering Your Website Metrics and Optimizing The Customer Experience
Maximizing Organic Traffic Using Proven SEO Strategies & Content Publishing
Developing A Comprehensive Online Paid Advertising Strategy
Advanced SEO Strategies To Increase Organic Traffic

Day 3

Video Marketing Strategies for Digital Marketing & Social Media
Redesigning Your After Sales Strategy to Include Digital Marketing & Social Media
Social Media Engagement and Advertising Strategies
Advanced Digital Marketing Campaigns including Remarketing, Video Pre-Roll, and Display

Registration

The course will be offered on November 16-18, Sheraton Eatontown Hotel, Eatontown, NJ. The cost of the course is $1,995 which includes meals during the training sessions.

To register call Carrie Hemphill at: 908-601-6475.

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Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

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