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We just had our mobile app created for our dealership by AutomotionTV. I am working on ways to promote it. I came across this website today that enables you to create QR codes for each vehicle! It looks like a great tool!
Potratz Advertising writes: "QR codes are in use all over the world and are rapidly becoming more popular. How can your auto dealership utilize them to drive more leads and engage people on and off the lot? Join Paul as he shares 25 creative ways to use QR codes to target the ever-growing smartphone population."
Content from "Source" linked above:
0 to SOLD in 6 seconds flat!
Say hello to your new silent sales person. On the job 24/7 for every car in your lot.
Mobile pages sell cars!
Squigglebox is a complete mobile website for every car on your lot! A recent survey noted that 78% of people who are planning to buy a vehicle during the next 12 months will use a mobile device at some point in the purchase process.
Make car buying convenient for your customer any time of day or night. Potential buyers scan the Squigglebox and save all of the information about a vehicle of interest right on their mobile phone. Best of all, with a single click a customer can contact the dealership by phone or email to set up an appointment to test drive their chosen vehicle.
If you’re a car dealer and you don’t have a mobile campaign, well, you now have a reason to get one. You can’t alienate such a large percentage of your car shoppers by not having a mobile strategy. It’s easy to get started.
Here are some more stats:
March 2011: Smartphone Ad Impressions Up By 2 Billion In 90 Days
InMobi indicated that smartphone ad-impressions in North America have grown by over two billion in the last 90 days.
The report, based on a reach to over 200 million consumers through 31.5 billion monthly mobile advertising impressions, revealed that total impressions grew by a record 31% globally (October 2010 to January 2011) driven by the skyrocketing number of smartphone impressions which increased by 5.8 billion during the period.
Those are numbers that you can’t ignore. Mobile the future and the future is here now. Start adapting your business to the wants of the mobile user today.
I am not sure why there are so many people who write and post negative opinions about the use of QR Codes... I would suggest that this is a "why not?" issue and that dealers should include QR codes in all two dimensional print or signage so that consumers who makes use of such technology are easily brought to designated dealership online websites. People that use QR scanners on their smartphones seem to be avid users of the technology, and those that don't do not appear to be put off or offended by QR codes that appear on signs, newspapers, magazines, vehicle stickers, bus shelters, sports facility walls, greeting cards, etc., so why would dealers not put relevant QR codes that link to referenced websites on everything?
CoVideo has been doing this for many years for Dealers including Sonic and others. Any video may be loaded on the QR code for all distributions points.
Thanks for being receptive to QRs, Kim, and publishing such a well written post! While a few stand skeptical to this technology's capabilities, companies have developed new ways to use QR codes that no one could in the past. Like the video you posted above, Paul Potratz is an advocate of QRs and his Think Tank Tuesdays are amazing! Everyone should be subscribing to free information from a leader like Paul. While I do agree that SquiggleBox may be a solution to promote a couple of items, it may become to costly and overwhelming to utilize across the full dealership. Let me show you another solution that could help you in both departments.
The stats don't lie! A well informed consumer is quicker to purchase. Most achieve this with their mobile device. While I agree with everyones' response to QR codes and their usefulness, I also find building each and every one per car to be time consuming and cumbersome. This may be a simple fix for a very small car lot. (The largest plan is 25 cars for $130). How much would it cost you for every car on your lot? This may not be the best solution for everyone.
Lets assume you buy two plans ($260) from SquiggleBox. You still have to find someone to build each one. This is going to cost you time and money and will only cover 50of your cars. Wouldn't it be easier to login, click click, and print all of your cars that have been checked in?
No matter how many cars, Liqueo's platform can handle your full inventory. We have found that more users scanned after full implementation rather than just a select few cars. (How do you choose which ones?) After you log into the platform you simply print onto a variety of window stickers. Pre-owned, Addendum, or 3x4 waterproof options are available and we can pre-print your existing template for sixty cents per page, no setup fee. We want to make everything as simple as possible, because most Dealerships don't have time to build everything from scratch. With Liqueo your VIN specific mobile sites are automatically generated from your DMS and can be tailored to maintain your Dealership's look and feel. We source your inventory twice daily providing your customer the most current data possible so they have the newest dealer add-ons and most current price! Not to mention the amount of full analytics, lead generation, calls to actions, SMS alerts, and short code text opt-in features that our system provides.
Now that we are back from the exiting Digital Dealer 13 conference and fully rested, I would love to demo Liqueo's Automotive Platform for anyone who didn't get the opportunity. I can then answer any questions you may have about utilizing new technologies, specifically QR codes, for your Dealership. Rather than inundate you all with more information, I invite everyone to join me on an online demo of Liqueo's platform. Feel free to email me or click below to schedule a demo.
Thanks for your thoughtful reply. As the marketing director of Liqueo you have a unique perspective on this industry. You are correct about the price charged by Squigglebox based on what is displayed online. The pricing online is, in fact, set for small users from various industries. However, we do have, and always have had, volume discount prices that we offer to larger dealerships which dramatically reduces the cost of this service to them.
The fact is that large dealerships are not going to purchase a service like this by simply signing up online. As you pointed out there are too many issues like integration that is required to have a "one size fits all" program. We work with the individual dealers to insure that they can use QR codes in the most effective manner and achieve the absolute lowest cost.
We don't view QR codes as a complete solution to the dealership marketing strategy. We view it as a tool to engage more customers immediately on the lot while bringing print media to life for interested buyers. No dealer should rely solely on a single method to attract buyers. QR codes are and should be one part of the total marketing initiative and therefore necessitate that the cost be kept to the lowest possible figure so the cost per sale is not impacted.
We are happy to talk with any dealership marketing manager about their QR code marketing strategy. Just email me for a personal and thorough evaluation of your dealership QR code marketing needs.
It's good to see that we have the same view on QR codes and their ability to add more to the marketing initiative. Keeping programs/software simple and cost effective for dealers insures they integrate it into their system with fidelity.