I am getting started with my blog and I have a good idea of what I want to include but am looking for other input. I want to build a connection with my customers, something that when I contact a lead, I can send them a link to my blog they can read it and feel like they know me a little better than the next guy, that I am more of a person to them. Also, that I know what I'm talking about.
Well first, which BLOG are you using? The absolute BEST of the BEST for results in Search Engines is WORDPRESS by far. You type something there and it is first page, two days later. A good friend turned me on to it and it was a huge difference from BLOGGER. Here is an example of what I do with ours....
A good idea, that will help you in the Search Engines is to do a section on the Models that you carry, like on ours. If in the very first paragragh, you put something like this... Mike Jones - Sales Specialist (801)555-5555.. the great thing with Word Press is that it will put the Title of the article in the Search Engines and the first paragraph directly under it. Look below for an example of what I do for ours...
We are the first spot on the page. Look at the whole thing. The title of the article, then the paragraph below it. That is where the information you want to get across to your potential clients should be. A real quick line explaining who you are and what you will do for them.
Wow... Powerful stuff! The most amazing thing to me is all the money you spent on this [:-)! I know dealers who are paying some "Blog Marketing" clown $3,000 to $5,000 a month and don't get what you have done for the Tim Dahle Nissan dealership...
I have been preaching WORDPRESS since I have found out about it. If you just take a little time and even if you just list all your models, it will do wonders for your rankings! I would advise atleast coming up with two new articles a month, even if it is to talk about a Concept vehicle. It will keep you listed high and may garner something for you.
That blog will get deleted at wordpress.com if it is ever reported, it is a violation of their TOS. You really need to have it on your own domain and hosting. Less than $50 a year and it only gets deleted of you delete it.
Wordpress is powerful. You can do a ton more with it on your own than you can at wordpress.com.
That's interesting, because I was talked top from someone there on another Social site and that is exactly what they told me to do. Hmmm. Now you have me wondering, why would someone from there tell me to do it, then yank it after I followed what they told me?
Business: Professionals ranging from realtors to lawyers and stock brokers are using WordPress.com blogs to share their expertise. And companies are discovering the power of blogs to communicate with their customers via company news and announcements, product reviews, user stories, testimonials, etc.
If you look at the blog being referenced you will see that all of the links coming from it it are designed as a pure traffic siphon. Having a blog at wordpress.com is a great idea if you are going to use it as a blog not as a purely commercial endeavor.
If you are creating a blog at wordpress.com just for the sake of siphoning traffic and SEO to your main site one day you will login to your account and it will not exist anymore, if it is ever reported by the wordpress community.
Not to mention the fact that wordpress as a blogging engine on your own doamin is wayyyyyy more efficient in the search engines than a blog hosted at wordpress.com. Plus you never have to worry about losing it, you have no terms of service to comply with if you own it, as far as the content is concerned:
From wordpress.com's TOS:
unwanted commercial content designed to drive traffic to third party sites or boost the search engine rankings of third party sites,
I have actually contacted them now, to ensure what we are doing is in fact ok. If we are creating original content ( which is what I am doing ) and it is not ONLY a site built to climb search engines.. you are within the business section of their TOS. If you CREATE ORIGINAL CONTENT would be the defining deal here. Looking at our blog, you can plainly see that I did not build it strictly for the SEO, it is a huge benefit. It is not coded strictly for that at all. I have an ORIGINAL write-up on each page, I link to Inventory so that Consumers can see what we have in stock of that particular vehicle topic. So, yes by all means be very CAREFUL. If you just put a single line, with links, strictly to climb the search engines, yes. The key words in each article pertain to each topic. Wether it is about Altima, then I have Nissan Cars, Nissan Altima, Nissan Vehicle, Nissan Dealer.. you will not see Nissan SUV in the keywords for that particular segment. So, if done right, if done with ORIGINAL CONTENT, then you will have no problems.
This is a great topic! I started a blog for the Bob Baker Auto Group about 2 weeks ago. I have some basic stuff up and I am still working on it. You experts out there please look at it and give me your advice. Whaty I sould include and what I should not include.
Now one other thing, that will keep you in compliance that I am doing right now is... don't duplicate keywords unless the article specifically deals with it. I have several that have the same keywords and this is not ok UNLESS.. if I write an article on ALTIMA one month and the next month I write a new one, it is ok.
But don't reuse Nissan Cars again, Nissan Dealer.. there really is no need anyway. It ranks you very well without having to do this. But make sure that month to month you update your content.
Great guidance! Keep the updates fresh, and if you are not an Earnest Hemingway, then try rewriting road tests, reviews and interviews. If you check out www.Chevy-Malibu.com you will see an interview where I ask questions to one of the dealer principals... Actually, I took a published interview with Ed Peper of GM, changed the names, had some fun changing the questions and goofed around with the answers... Everybody loved it, I changed enough to steer clear of copyright problems, and the site organically went to the top.
The key is to keep the fresh content and text based links coming!
One other detail that I have corrected, you can only have up to five links back to your website per URL on wordpress. If you do this and keep from duplicating the KEYWORDS you will be in compliance. If you have any questions regarding this, all you have to do is e-mail WORD PRESS as I did and have them fully cover your page. I am now 100% in compliance with them!! YAHOOOOO!! LOL any who, there we are!
If your like me I want us all over the Web. So yes I am building my own, I am using WORD PRESS, Blogger, all with a bit different content and angle. So without a doubt, stay within the guidelines and you will be fine!!
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