Twitter is about two way engagement. The ultimate in permission based marketing. It can be a great traffic source if you work it to build up followers. If you pitch only and do not receive you will fail there. I have not taken the time to optimize my twitter involvement but I am there. :P
Here is a good example of how someone is using twitter in the Car Biz.
I am a Twitter participant, and I get emails daily from the service saying that so-and-so is now following my activities on twitter... The challenge that i personally find is that I do not update my activities frequently enough, and i have not chased after other Twitter members enough... To Paul's point, my own experience is that i have not taken the time to "pitch" enough, but have been mildly surprised by the volume of pitches I receive from others. From a B-to-B perspective, I believe Twitter is one of those "must haves" similar to a LinkedIn profile... Which is a must have for a business to business sales professional.
Ralph, I know you want to promote this website and forum, but I really think auto twitting activities on this forum through your personal Twitter account is a bad idea. It may not be TOO bad if you actually spent a good deal of time on that network but I know you travel a lot and are busy so now your Twitter profile is basically a bot - which is not a good thing if you want to use Twitter to build up personal relationships.
I had to unfollow you the other day cause your account is now a distraction instead of actually contributing useful tid bits to my Tweet stream. Just an FYI.
Twitter works for within our overall SMO strategy; its not a huge part - but it works nontheless.
Its very easy to get caught up on the 'crap'; people talking about their new shoes, a new paper cut or how the guy next to them at work smells. Sift through it and find people within your local area or within your market segment for some fertile ground to work with on Twellow.com.
Start to follow those who are interesting (to you) and be sure to contribute content at least of equal value. Don't sell to them, don't talk down to them - just be yourself.
There are also a bunch of desktop tools you can use, such as TweetDeck or Twhirl to help monitor your tweets.
Welcome to Automotive Digital Marketing
Please use the "Sign Up" link above to complete your registration form and become a member of the industry's leading Automotive Marketing and Internet Sales Professional Community. ADM members have access to resources, connections and private events that provide them with a competitive advantage.