Alright guy's and gal's here is some pretty top secret info I would like to share with you. Just kidding the information has been there I just found out that know body takes advantage of it.
Here it is. When I was working for Courtesy Chevrolet I built a Malibu Micro Site and had a link on the site for inventory. Like most Micro Sites when you click on the inventory link it takes you to your main website. Hopefully your link will take you directly to your Malibu inventory. We do not want the prospect to have to drill down in a configurator to find what he has asked for.
So I was thinking there has to be a better way to get my Malibu inventory on my Malibu Micro Site? Then I had (as Ralph calls it) a brain....fart. CDM Data is our third party vendor who takes 4 pictures of all our new cars and 9 pictures of all our used cars. I remembered sometime back in the distant past one of the CDM reps told me that they could give me inventory frame-in links, at that time I had no interest, nor even understood frame-in links. Well by gosh I do now!
I called my CDM Data rep and told him what I wanted, and within a few hours I had my own Malibu inventory on my Malibu Micro Site. Why is this important? Think about it, more inventory pages means more exposure, more keywords for SEO and at no additional cost. It also helps give your Micro Site its own individual look rather then being directed back to your main site. It will also help keep your prospect focused in on the inventory he came to look at rather then getting lost on your main site.
I am doing a project for Bob Baker Chevy Subaru where I am going to build them a Certified Used Car Micro Site which will have GM Certified cars and Subaru Certified cars. With this tool from CDM Data makes my job easier and more professional looking. It will also give the customer what they ask for in one click rather then 3-4.
Dealers if you do not use CDM Data I am sure your photo vendor can do the same thing for you. If they cannot you might want to shop around and find one who can.
I am attaching CDM Data's Digital lot web links guide. Dealers who are using CDM Data can start using these links now. You just need your dealer ID # for new and used and follow the easy directions!!
If you have any questions about this please call me (619)987-6987
Example: Click Here
Alvin Newton
Newton Digital Marketing
NewtonDigitalMarketing@gmail.com