Are you still buying leads? Aside from OEM leads and funds spent on dealer site promotion, money thrown at third-party lead-providers is dwindling at a shocking rate.
Why? Well, frankly, the paradigm has shifted.
Third-party leads are becoming (have become?) irrelevant in the face of generating incoming buyer action through relevant in-market inventory exposure. Drops the cost-per-sale, spikes the ROI, feeds your staff, and fills your dealership. The new paradigm combines the best aspects of the last 50 years of automotive marketing:
* As quantifiable and trackable as Leads/CRM(ILM).
* Effective Branding like Print.
* Mass exposure like Radio and TV.
* Generates consumer action like Direct Mail.