My Autotrader rep strolled in this week to pitch "Alpha." My first reaction to his pitch was that ATC was adding another level of advertising that would further devalue the "Partnership" we now have. To me, this is the straw that broke the camel's back. I firmly believe it's time to move on from ATC and redistribute the ridiculous sum we send to Atlanta every month. I realize that ATC is a hot-button topic for most of us. I'd like to hear about the experiences and results some have had by canceling ATC and reallocating that money to other Digital Advertising.