Anyways, I was in the middle of responding to Paul Rushing's post and the screen locked up on me, so here is what I copied and pasted before I exited:
I respect your opinion, but I also have seen so many solutions that I thought at one point in time to be of little value, only to see them at a later point in time turn out to be highly valuable, that I recoomend we give Carfolks.com a fair chance to prove their value proposition.
Yes, there are many ways a dealer can encourage their customers to generate online word of mouth positive references, but how many dealers have employees motivated enough to execute the steps required on an ongoing basis?
At least with Carfolks.com there is a solution that provides an outsourced approach to soliciting positive online reviews from sales, parts and service customers who have bought something from the dealership and have supplied their email address to the dealership along with permission to receive email messages from the store.
Just like you, I have several concerns about Carfolks.com and their business model, but why not take a perspective based on looking at the results that are received by dealers who decide to implement Carfolks.com? I personally appreciate the time, energy, money and effort it takes to bring a solution like this to the automotive digital marketing industry and would never want to discourage investments into ongoing development of new solutions designed to provide early adopter dealerships with a competitive advantage.
Healthy skepticism is exactly that... Healthy. But should'nt we encourage the entrepreneurial spirit that drives the auto industry in America? Let's give Carfolks.com a chance to show us what may be a viable solution to a problem that is just now getting on the radar of many dealers. While it may not be right for a dealership with someone as astute and capable as Paul Rushing, it may end up being a very viable solution for dealers who want to outsource this type of work.