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Anyone have a recommendation on outsourced BDC companies? My boss wanted me to check into a few companies to help our dealership so I am looking for some feedback.

Tags: bdc, companies, outsourced

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Hey Joe, Would you send me some info about your company I have some dealers looking to oursource their BDC would like more info.


Lorrie Daniels

AutoRaptor CRM


Hello Lori,

We are not an oursourced BDC center.  As a matter of fact, I posted this roughly 6 years ago before I started my own consulting/training firm.  However, I do have an outsourced BDC center as one of our clients that we advise on lead management follow up.  They're fairly sound so I will have someone reach out to you.

I'll say this: I am personally OUT on salespeople answering the phone. I believe that, for the great majority of dealerships, forensic efforts such as WhosCalling, CallBright, etc. will prove that any fractional loss in customer satisfaction due to a call center is far LESS than the loss in customer satisfaction from poorly-handled calls. And the ROI of the appointments generated by a dedicated BDC, rather than call after call fumbled by the salespeople, alone makes the dedicated BDC worth it.

Outsourcing is a cost issue, because there's lots of overhead in a dedicated BDC, and so outsourcing BDCs comes up. Before I did that, I'd simply use my forensic tools to tell me the highest nine hours hours of my sales call volumes and consider staffing the phone with professionals during that time. You can also have them do fixed ops calls for appointments, which are even WAY easier to get than sales appointments. And, for the customer who wants bolt-level info on a car, they get a number and you THEN have a salesperson call them back.

And, before some BDC trainers speak up, I know we have a difference of opinion on whether salespeople can be trained to properly handle calls. My analogy is that not everyone can sing, and not everyone can be Celine Dion if they CAN sing--some folks just need to take the tickets at the venue door. And so we need to stop fooling ourselves that we don't have a LOT of "ticket takers" on the sales floors today. The "singing" on WhosCalling will tell us that in a jiffy . . .

A lot of these outsourced BDC efforts are being started by old BDC consultants and trainers . . . and I believe that what I just wrote is exactly why.

As always, just my $.02.
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Great Topic. The last dealership I purchased we refined this outsourcing model and now it is has been in market for 3 years. Please take a moment to review. There are several good comapnies that provide this service and usually at a fraction of what it would cost to maintain internally with ALOT less headaches.

Our company handles three basic outsourced departments.

1- handles the dealership Internet department 24/7/365. Responds within moments and follows up on each and every inquiry for 92 days until appointment is set.

2- handles answering each and every incoming service appointment within one ring, setting appt in the dealership CRM and checking for open recalls and verifying guests data.

3- handles each and every incoming sales call, sets the appointment using a script and professional tone while entering the guest information into the dealerships CRM for future follow up.  

I am no longer affiliated with, but recommend the following BDC outsourcing solutions:

1. Phone Follow-up; The Sales Academy (Thayne Harrison) in SLC, UT

2. Direct Mail; ADP DMS Dealers=CustomerTouch, All Others=Team Velocity

3. Email Follow-up; CRM System automation with oversight by BDC Director.


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