My name is David. I am new to the forum. I got the site from Ralph Paglia at the Digital Dealer Conference. He & Shaun Raines were definitely the best speakers there. I am in the marketing/film/video business, and have done a considerable amount of commercials for car dealers over the past decade. I am moving into helping dealers maximize the potential for video on the internet. At the conference this week I was stunned at how excited dealers were about the "videos" that are nothing more than pictures moving around with a video bumper on the front & back. I always laugh when I look at pictures of a car, then click "see video" only to see the same pictures moving around with a VO. JD Powers & Assoc. told me consumers hate those "videos", so I squashed the idea for my company. I hate them, but recognize I am obviously biased (being from a film background).
So, my question to the forum is:
Please look at the player I created for a Saturn dealership in Orlando. Check out some of the other videos in the player. There's 20. There is a lot more to what I am doing with Saturn than what meets the eye in this player (SEO, etc) and more videos are in the works. This player will be reproduced/customized for other Saturn dealers throughout the US. I am also working on similar players for other makes (Toyota, Chevy, Ford, etc).
Am I wasting my time? Is it overkill? Will it help sell cars?
If I need to start creating those "picture" videos in order to make any money, I'm getting out of the car business.
Here is the link to the Saturn player:
I hope no-one thinks I'm trying to sell you anything. I really would like your thoughts.
Thank you for you honest input!