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The item that seem to have the most buzz around it at NADA at least with the people I talked with was the Pricing Tools offered by First Look, vAuto and Liquid Motors (who I am with).

My question is how many of you are using or planning on using any form of pricing tools to manage your dealers assets?

If you are using this type of tool please share some details on how you use this tool and success stories and/or pitfalls.



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We use vAuto...helps reduce aged inventory levels while staying ahead of the pricing curve in all of our markets. Works very well...

Here's a brief conversation I had with Dale, from vAuto.
Hi Terry, does vAuto factor in both private seller AND other dealer prices? Or just dealers? How does vAuto measure the dealer's prices? By sampling directly from their nightly inventory, or their websites?


I will stay away from commenting on what a competitor does or does not do. I hope you understand. I will say this, I doubt very highly that ANY vendor would take information from a dealers DMS system and then provide that data to the rest of their customers in the form of pricing information. In fact we sign Non-Disclosure statements daily to prevent this practice here at Liquid Motors.

I believe there is a difference in Pricing Tools on the market for sure mainly the PRICE.

Tony, GREAT to see you on here!


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