Not when you can do it for free. Take a look at this search: http://video.google.com/videosearch?q=chevy+dealer+miami&hl=en&...
We did the number on listing while talking with Jamie Adams at ReachLocal.
The phone conversation went on for about 15 minutes, but the listing was uploaded and number one in SERPs (Search Engine Results Pages) in less that 5.
There's a company that says they paid millions to learn this for car dealers. If anyone wants to know the recipe, just say so and I'll get it do you...
Anyone else know any other tricks or traps?