Below is the first SEO tip in a series we offer in our free newsletter from screencrafters.com. I would love to hear other opinions and best practices. Perhaps this can become a good place to work through some of the land mines, snake oil and myths that surrounds SEO for car dealer websites...
The TITLE of a web page is perhaps the most misunderstood and yet very important elements surrounding sound Search Optimization. The TITLE is nothing more that exactly that, it's the TITLE of the page. In the good ole days search engines used the title and description to give clear text of what a page was about.
Early on TITLE tags were easily abused. The text in them was not compared to text in the body of the page or their relevancy to the text content of the site. Not so today! Spoofing the TITLE tag today will cause you untold amounts of grief.
The TITLE tag should be nothing more than the TITLE for that specific page. In the case of a car dealers website homepage, the TITLE should begin with (here's a no brain-er) the name of the dealership. From 70 up to as much as 90 percent of your traffic finds you under your dealership name. To risk missing that traffic can be a major mistake.
Every TITLE for every page should be independent - unfortunately most of the automotive website companies today don't allow that option. AMAZON.COM has 8.4 million pages. Where it involves a product you will not find a single duplicate TITLE.