Yahoo!, R. L. Polk & Co. and The Cobalt Group present the 2007 Dealer eBusiness Performance Study. One of the most comprehensive research initiatives in the automotive industry. This study takes a closer look at car shopping from the consumers’ perspective to understand the new buying influences.
The study covers the following:
How consumers use search and consumer generated media to pre-shop and select a dealership
The amount of lost opportunity that occurs at the dealership level and the leading reasons why
What factors lead to brand defection and how OEMs can help increase brand loyalty
The impact of dealership reputation, sales staff and vehicle pricing on consumer purchase decisions
Best practices of the most successful dealerships at converting online leads into sales
I have uploaded three PDF files, the research study described above, and another one on dealership eBusiness Performance, as well as a study on the influence of Interactive Media on the automotive research and selection process used by most car shoppers. These 3 files have been uploaded for use by ADM members in developing strategies, budgets and tactical execution plans for their dealerships or clients.