Automotive Digital Marketing Professional Community (ADM)
Serving Car Dealers, Internet Sales Managers, Marketing and Advertising Leaders
Presentation File Exchange
Many of us have used the dreaded Microsoft application known as PowerPoint to such an extreme level that the phrase "Death by PowerPoint" has been coined to describe what some of our victims experience... However, PPT is a powerful medium when used properly along with a data projecter and maybe even some speakers for sound effects and video clips. I am posting this forum as a place to upload and share PPT based files that you feel our effective, interesting and entertaining... I'll start of with 3 of my favorites, but what we really need is for YOU to upload yours!
Tags: exchange, file, presentation
- Attachments:
Replies to This ADM Discussion
-
Permalink Reply by Ralph Paglia on -
And, a few more from the JDP AIR in November 2008:
- Attachments:
-
-
Catalyst Awards_Presentation_100308.ppt.pdf, 907 KB -
Alex Hultgren.ppt.pdf, 1.9 MB
-
Janet Eden Harris.ppt.pdf, 1.7 MB
-
-
Permalink Reply by Ryan Bolz on -
If you have a presentation that needs to be created for a computer related service or task, I suggest using Tech Smith's Camtasia Studio (http://www.techsmith.com/camtasia.asp) rather than PowerPoint. If you have the time and the $300 to burn on the program, even a novice can create professional looking HD video walkthroughs. The program will capture your on-screen movements of your computer and record voice and even your webcam. A little editing and you're done. We've used this to create video tutorials for our employees before on things like the CRM and outlook, but it can easily be used for marketing, vehicle presentations, blogging and more. I will try and find you guys some and upload a few examples.
-
Permalink Reply by Ralph Paglia on
-
E-mail is Killing You!
Type one wrong word and you’re dead… you will laugh when you recognize the real world examples of the good, the bad and the ugly sides of e-mail
Ralph Paglia will show attendees actual examples of best and worst practices in e-mail communication from his work with dealerships all over America. Participants will learn how to improve their e-mail communications with customers in ways that will increase their phone contact percentages and appointments scheduled. You will be able to implement words, phrases and templated e-mail communications on your first day back to start selling more cars on your second day. Paglia will show you what to avoid, and how to recognize the e-mail death traps that too many Internet sales specialists are using in thousands of dealerships right now. You will see examples of actual disaster scenes, sales mayhem and the brutality of gross profit destruction caused by as little as a single word that was poorly chosen. You will learn how to modify and improve your existing e-mail templates.
As a bonus for attending, session participants will be supplied with password protected access to a huge online library of e-mail templates that Paglia has collected from the most successful Internet sales dealerships in North America. Some are even written in Canadian! Learn how to start with selecting the right template and then insert a few key words that will engage your prospects at the other end of the lead in a way that will make them want to speak with you on the phone. You will gain rare insight into the pitfalls of e-mail when used inappropriately as a replacement for good phone communication skills. Learn how to avoid e-mail driven “collateral damage” and recognize when you are throwing e-mail grenades into your sales process. You will see lead management tactics that leverage e-mail to dramatically increase the number of phone conversations between your dealership and the people that sent those leads. Learn how to use e-mail the right way, so you can survive and thrive while others perish during the most challenging sales environment in over a generation.
Ralph Paglia is the director of Digital Marketing Solutions for ADP Dealer Services responsible for OEM and enterprise business development. Paglia has established key ADP strategic alliances with Google, Yahoo!, KBB, Specific Media, Jumpstart, DoubleClick and others. While at Courtesy Chevrolet in Phoenix his Internet and BDC teams generated over 4,000 annual sales. He has over 20 years of automotive experience including dealership management roles and Reynolds Consulting Practice Leader. Paglia has developed dealer implementation programs for Ford, Mercedes-Benz, Honda, Toyota and others. He recently collaborated with Ford marketing executives to create and launch the Ford Digital Advertising Program for Dealers. - Attachments:
-
Permalink Reply by Chris Hanson on -
Ralph, I heard from several people that it was a great presentation - thanks for uploading ppt!
-
Permalink Reply by Ralph Paglia on
-
How to Use Web 2.0 in a High Powered Guerrilla Marketing Strategy
Leverage Web 2.0 sites using OEM supplied content and your customer lists to create business opportunities that will help you sell cars and prosper at a time when dealers are cutting expenses
Ralph Paglia will show you how to leverage Web 2.0 sites using OEM supplied content and your existing customer databases to create high quality sales opportunities at little or no cost. This session will showcase examples of dealers using access to new sources of free OEM supplied information, image, video and rich media content that is updated daily, along with other free data resources, to enrich online dealership communities. Learn how to use multiple e-mail lists and SEO to take advantage of low or no cost web site platforms as an online magnet that pulls in and engages automotive Internet users in your area, along with previous sales and service customers. See how to reach critical mass, achieving Web 2.0 alchemy that drives sales opportunities to help you survive and prosper at a time when dealers are cutting expenses. No dealer or manager should miss this unique opportunity to see how their dealership can use new tools and emerging capabilities that did not exist in 2008 as part of a 2009 Guerrilla Marketing Strategy to generate business without spending more money! Attendees will receive free access to online resources they can use to gain competitive advantage in their local markets.
Ralph Paglia is the director of Digital Marketing Solutions for ADP Dealer Services responsible for OEM and enterprise business development. Paglia has established key ADP strategic alliances with Google, Yahoo!, KBB, Specific Media, Jumpstart, DoubleClick and others. While at Courtesy Chevrolet in Phoenix his Internet and BDC teams generated over 4,000 annual sales. He has over 20 years of automotive experience including dealership management roles and Reynolds Consulting Practice Leader. Paglia has developed dealer implementation programs for Ford, Mercedes-Benz, Honda, Toyota and others. He recently collaborated with Ford marketing executives to create and launch the Ford Digital Advertising Program for Dealers. - Attachments:
-
Permalink Reply by Chris Hanson on
-
Wish I had made it to DD6. Once again, nothing but great comments from people. Thanks for the info Ralph!
-
Permalink Reply by Ralph Paglia on
-
Chris, I appreciate the feedback and it is good to know the time spent uploading these PPT files was not wasted! Thank you for letting me know you have downloaded them, I would also like to hear about how you put them to use, and if they provided you with any useful content. All the best...
-
Permalink Reply by Amanda Myers on -
Ralph,
Thank you for sharing! I’ve had the pleasure of working as a PowerPoint designer (among other things) for 10+ years, many of those spent with Cars.com.
Over the last year I’ve been working with our dealer education team to redesign our curriculum to ensure the information is clearly communicated and easy to read. The rule of thumb I’ve found most helpful in creating slides for the dealership audience is to remember that PowerPoint is presentation software – it’s designed to help you tell a story.
To that end, we try to keep the information on the slides themselves a minimal as possible and supplement our message with relevant hand outs (for examples, printed email leads, etc). We’ve also been more active in building links into the slides and going online, allowing us to show real-world examples of what’s discussed. It's been very helpful in keeping our presentations lean and making the best possible use of classroom/meeting time.
Although it’s not always been easy, I think we’ve made tremendous strides in the quality of our presentations over the last year and I’m excited to know other people value it as a tool as much as we do. I can’t wait to see what other files the members of ADM have to contribute!
Thanks again!
Amanda
-
Permalink Reply by Ralph Paglia on
-
Updated Social Marketing / Reputation Management presentation...
- Attachments:
-
Permalink Reply by Ralph Paglia on
-
Social Marketing and Reputation Management Presentation
- Attachments:
-
Permalink Reply by Ralph Paglia on
-
Presentation files from Social Media Marketing experts. These presentations contain a wealth of information, data and charts on the use of Social Networking and User Generated Content (UGC) websites. Well worth the time to download and incorporate into meeting handouts and presentations as you develop an automotive social marketing and reputation management strategy.
- Attachments:
-
Permalink Reply by Ralph Paglia on
-
More presentation files from a variety of Social Media Marketing experts. These are the second set of presentations that contain a wealth of information, data and charts on the use of Social Networking and User Generated Content (UGC) websites. Well worth the time to download and incorporate into meeting handouts and presentations as you develop an automotive social marketing and reputation management strategy.
- Attachments:
Welcome to
Automotive Digital Marketing Professional Community (ADM)
IMPORTANT: Please take the time to send an email to mail@automotivedigitalmarketing.com and after sending it, go to sent messages folder, open that same message and "right click" on the email address (in Outlook). Then select "Add To Outlook Contacts" to save in your address book... Otherwise, messages from ADM will end up in your "Junk Mail" folder.
In 24 hours, open your Junk Mail folder and look for any messages from ADM... If any, then "Right Click" on the message, select "Junk Mail", then select "Add Sender's Domain to Safe Sender List" so that you will get your notifications, message alerts, invites, etc.
ADM is a network of Car Dealers, Automotive Marketing and Advertising Professionals sharing their best Internet sales strategies and tactics
Badge
Automotive Digital Marketing Professional Community Syndication and Rating Tools
For Internet Sales Managers, Car Dealers, BDC Directors and Marketing Professionals...
Use widget below for SEO! Add your dealership website or blog URL to the Automotive category of site links at Widgetbox!
© 2009 Created by Ralph Paglia
