Automotive Digital Marketing Professional Community (ADM)
Serving Car Dealers, Internet Sales Managers, Marketing and Advertising Leaders
Presentation File Exchange
Many of us have used the dreaded Microsoft application known as PowerPoint to such an extreme level that the phrase "Death by PowerPoint" has been coined to describe what some of our victims experience... However, PPT is a powerful medium when used properly along with a data projecter and maybe even some speakers for sound effects and video clips. I am posting this forum as a place to upload and share PPT based files that you feel our effective, interesting and entertaining... I'll start of with 3 of my favorites, but what we really need is for YOU to upload yours!
Tags: exchange, file, presentation
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Permalink Reply by Ralph Paglia on -
#9 of Some more J. D. Power Conference presentations from multiple sources and presenters, many with great data and compelling stratgies and tactics! This 3-pack of PPT files includes an interesting and data packed presentation from Charlie Vogelheim at J. D. Power and Associates that he presented at the ThinkDigital! 2007 conference in Napa, CA. The Email Deliverability PPT file from SilverPop is probably one of the best I have seen on this subject, and the Permission Based email PPT is definitely worth reading in conjunction with the deliverability presentation.
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JDPowerOnlineCarBuyingJune2007.ppt, 3.3 MB -
Permission Based Email.ppt, 3.2 MB
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EmailDeliverability-SilverPOP2007.ppt, 2.2 MB
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Permalink Reply by Ralph Paglia on
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Presentation files that I used during my presentation at ASU on Monday 3-24-2008:
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Permalink Reply by Ralph Paglia on
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ADP Digital Advertising related presentation files attached:
The following press release appears on hundreds of web sites and newswires, this is copied from Reuters:
HOFFMAN ESTATES, Ill.--(Business Wire)--
The Dealer Services Group of Automatic Data Processing, Inc.
(NYSE:ADP) today announced the launch of Digital Advertising, a
comprehensive managed solution for maximizing a dealership's online
reach and overall marketing results.
ADP's Digital Advertising is specifically designed to:
-- Generate more Showroom and Web traffic
-- Deliver higher quality Web Leads and Phone Calls
-- Increase Dealer web site conversion rates
-- Communicate the Dealer's brand and message to the local market
-- Drive business into all dealership profit centers
-- Work seamlessly with online and in-store processes
ADP's Digital Advertising is a managed service for dealers
designed to deliver the most effective online advertising execution
available to meet a Dealer's specific needs, drive more sales and more
results. Available packages include lead generating microsites and
landing pages, eye catching display ad design, search engine marketing
and search engine optimization services, behaviorally and
geographically targeted ad placement and premium online ad network
participation.
"As much as 80% of all vehicle purchases begin on the Internet.
ADP's Digital Advertising is another ADP solution that enables
dealerships to find and sell online shoppers," said Kevin Henahan,
senior vice president of Marketing for ADP Dealer Services.
"ADP's Digital Advertising connects dealers with car purchasers
across a host of online channels," states Mark Przybylski, Senior
Director of Product Marketing for ADP Dealer Services. "Whether it is
online searches for new vehicles, car enthusiasts pursuing their
passion, or other relevant forums beyond web sites, ADP's Digital
Advertising has aligned with the right online channels to deliver the
best sales opportunities for dealerships."
A key component of ADP's Digital Advertising is its microsite and
landing page elements which are designed to increase visit-to-lead
conversion rate. They enable consumers to obtain quotes, experience
virtual test drives, search vehicle inventory, explore trade in value
or consider special finance options without distraction and all from
within a dealer's virtual sales environment.
"ADP's Digital Advertising is unique in that it both drives large
volumes of traffic to the dealership web site and also converts more
of those prospects in buying customers. This is the total package for
dealerships to get their share of online consumers," adds Henahan.
About ADP
Automatic Data Processing, Inc., with nearly $8 billion in
revenues and approximately 585,000 clients, is one of the world's
largest providers of business outsourcing solutions. Leveraging more
than 55 years of experience, ADP offers the widest range of HR,
payroll, tax and benefits administration solutions from a single
source. ADP's easy-to-use solutions for employers provide superior
value to organizations of all types and sizes. ADP is also a leading
provider of integrated computing solutions to auto, truck, motorcycle,
marine and recreational vehicle dealers throughout the world. For more
information about ADP Dealer Services, visit the company's Web site at
www.DealerSuite.com.
ADP is a registered trademark of ADP of North America, Inc.
ADP Dealer Services
Andy Tippet, 847.485.4393
andrew_tippet@adp.com
or
Fergus Peters
Jon Asplund, 847.298.9900
jasplund@ferguspeters.com
Copyright Business Wire 2008 - Attachments:
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NADA08 MSR - DigiMktg.ppt, 9.3 MB
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LineOSight-DigitalAdvertising-v3.ppt, 9.1 MB
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Permalink Reply by Ken Karg on -
Thanks Ralph, It's awesome that you share these with the rest of the community.
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Permalink Reply by Ralph Paglia on
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The attached presentation files to this response deal with the issue surrounding attempts to justify online advertising using a $20 cost per lead ROI factor.
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ThinkDigital2007-v3.ppt, 18 MB
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JDPowerOnlineCarBuyingJune2007.ppt, 3.7 MB
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Permalink Reply by Ralph Paglia on
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This is the presentation draft for use at the Kelley Blue Book eNetwork Brunch on April 17, 2008 at the Westin Kierland Resort in Scottsdale, AZ.
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Permalink Reply by Ralph Paglia on
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Permalink Reply by Ralph Paglia on
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The attached PPT presentation is directed to Tom Azbill at ADP Dealer Services...
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Permalink Reply by Ralph Paglia on
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Presentation files used at Rich Ford on Tuesday 4/15 and Novato Ford on Monday 4/14/2008...
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Permalink Reply by Ralph Paglia on
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This is the PPT file I used at the 4th Digital Dealer Conference and exposition in Orlando, FL on 4/23/2008...
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Permalink Reply by Ken Karg on
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Thanks Ralph, . FYI, Your BDC structure for Courtesy Chevy showed up on a PPT for Kia that demonstrates the powerfull opportunity the internet and digital marketing offers. Great Stuff!
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Permalink Reply by Ralph Paglia on
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Please be sure to always list source credits when using any materials supplied by others...
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