I am curious as to how everyone out there is utilizing Craigslist. Their website is one of the most viewed on the Internet. Problem is they don't allow batch uploading listings like most other automtive classified websites.
Is anyone have success with Craigslist and how are you creating your listings? Are you doing them manually one at a time or are you using some software to help streamline it?
I post to omaha, ne craigslist all the time, however I have had to recently hire craigs hitmen from craigshitmen.com to flag my competitors as they were posting against tos. They were just to hard to compete with.
Craigslist is a good way to sell no matter what direction of posting you take. Simplicity of having another party add or just doing it yourself. Even if you list as a dealer and make a simple listing of a few cars, you will sell some. Looking like you are small with basic listing of the right type of car will sell at a impressive %. Having a source for your listing of a large volume is also a time saving and needed service. So I believe both ways are a good idea. Both sell.
Matt I love this topic! First of all you will get your best results doing the posting yourself. Dont bother using the templates that CDM data and other 3rd parties try to sell you on. Remember people looking on craiglist for a car are looking for a car and not a bunch of fancy templates that display the car, keep it simple and to the point. My best practice is posting anywhere from 3-5 postings a day, if you post more then 10 cars a day you may be flagged.
Last month my dealership received 92 inbound phone calls from Craigslist (3 a day) and about 12 inboud e-mails. These results are better then using our $7,000.00 a month bill to be on AutoTrader.com. Craigslist cost us $500.00 a month because that is what I charge my dealer principle to post these cars for our store. If you want it done write it is time consuming and it benefits the entire store not just me.
The best way to get this kind of response from Craigslist is to not include the miles and price in your posting! Some will argue this, but it gives the prospect a good reason to call in and ask these questions. Then it is up to the sales person to get the appointment and sell the car. This practice works very well for us.
Yes I have a dealer clients that are getting very good results with my craigslist listing service their referral traffic is exceeding autotraders and cars.com 2-1 combined and call volume is 4 x.
The service I am launching can take any data feed and is not provider dependent and automatically removes ads and makes price adjustments when cars are sold or adjusted. This is for both Craigslist and Backpage. Our service is not automated, but it is for the dealer, we assign personnel to manage your listings to make sure you are not flagged and have daily listings hitting in your market area and can even push to competing market areas as well.
What is great about this system it shows that the postings are coming from the dealerships IP address and if they have had a problem where their ads can not go live due to IP banning we can colocate IP address for the dealer.
Whoever they use to get their cars out there a solution provider or manage it inhouse it is a great way to generate incremental traffic and leads.
Chris you should have the same type of stats available that I do if you are partnering with your dealers after you sign them up for your services and helping them monitor their activity and validating your service to them?
When is the last time you spoke with a dealer or ISM on your platform?
If you would do that then you would not have to be trying pump me for validation for you to reuse in your marketing pitches.
But to answer your question I am publishing a case study at the end of December that will be available to validate my service and the value of craigslist. I suggest you subscribe to my blog to get an update when it goes live.
If any dealers want to know more give me a call 912-266-1629 or shoot me an email at firstname.lastname@example.org I am running a promo for $250 a month no setup, no contract and it includes tracking numbers and lead analytics.
wow. Paul, my intention was not to "pump" you for information and "to reuse in your marketing pitches." I also have no desire to belittle people on this site or any other site for that matters. I apologize if I was out of line for asking you for more details.
That being said, I am glad to answer your questions.
Yes, I do have many stats from many dealers and help help dealers monitor their activity to receive better results. Actually, monitoring and helping dealers is what I do - I don't call on dealers to sell the products (the salespeople do), I help dealers that use our products and also dealers who use other products as well. If a dealer needs help building and/or growing an Internet Department, that's what I do. That is how I spend my days. Most dealers do not have an eCommerce Director or the budget to hire one but need the help and guidance from one. That's what I do.
"When is the last time you spoke with a dealer or ISM on your platform?". Friday was the last time but I am talking with the dealers I work with all through the week of course. No different than you are I would guess.
"If you would do that then you would not have to be trying pump me for validation for you to reuse in your marketing pitches." Paul, I would never, ever use your stats from your product and tell dealers that is/was my results and that is what they would get from our product. Every time I talk to a dealer, I tell them what I used when I was a manager and the results I personally received - the call volume, appointments set, appointments kept, vehicles sold, ROI - from my own results. So I don't need other peoples stats for a totally different product....besides the fact that it would be lying which is not my style. Now if they ask me about other dealers using it and what their results are, then we talk about other dealers results. Most dealers want to know what I did and how I used the products to sell cars because I will be working with their dealerships for the next few months or more.
This whole post started because you said "call volume is 4 x" and that got my interest as I know what type of call volume I received and what dealers receive from AutoTrader - its a big number (depending of course on how many vehicles they have in inventory, pricing, comments, etc, etc). I know the results that I received from VinSolutions craigslist tool were awesome and generated AWESOME ROI which of course is what its all about - sold units. I am a BIG fan of craiglist. I like the VinSolutions craigslist tool because it sends inventory to several different websites unlike many out there. Now, if others do the same - great. The dealers I work with receive the same type of awesome results that I did with the VinSoluions craigslist tool. I don't need stats from someone else, I have my own.
Paul, I would like to think if I had asked someone else on this site more details about information they had already offered, they would have answered the question or at least be civil about it and not take it as a personal attack but I could be very wrong. That being said, I do apologize as I meant no harm.
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